User Testing the SERPs: How Do Your Customers Really Search?

How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). … The post User Testing the SERPs: How Do Your Customers Really Search?…

How To Easily Find Traffic Smashing Topic Ideas

Blogging frequently can increase your website traffic, provided that you have the right content strategy. Content marketing and SEO were never isolated fields, and the more you integrate them, the better results you will see. This post focuses on helping you find content ideas that will smash your website traffic. 1. Configure Intent Into […]…

Study: Why do marketers still struggle with innovative search tactics?

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some…

10 Mistakes That Will Kill Your Writing Career

You’re a talented, ambitious and hard-working writer. Difficult editors? High editorial standards? Tough-to-wrangle sources? None of those obstacles faze you. But that doesn’t mean your writing career is unassailable. Making the following mistakes could mean setting yourself up for failure—no matter how well you write. 1. Only taking ghostwriting assignments Ghostwritten pieces are typically more…

7-Step Facebook Marketing Strategy to Dominate 2017

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing…

Why Micro-Influencers Make a Winning Influencer Strategy

Social influencer marketing is more accessible than ever to brands. As one of the most effective forms of promoting a business, it’s increasingly used as a means of increasing brand awareness, gaining more traffic and more engagement, and boosting overall sales. With social media, though, social influencers can be very diverse—not necessarily in terms of their…

Dear Startups: Disrupt Yourself To Disrupt The Industry

Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise…

Twitter just lost the one thing it did well

Today the NFL announced it has reached a deal with Amazon to stream 10 NFL games over the course of the 2017-18 season. Worth a reported $50 million, Amazon now takes the reins and those with Prime will reap the benefits. For Twitter, it’s now just another thing that it used to do well. Twitter…