5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores.… Continue Reading 5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

How Frequently Businesses Publish Content

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size. Read the full article at MarketingProfs Powered by WPeMatico

12 Conversion Optimization Tricks That Boost Cart Abandonment Results

Note: This is a guest article written by Brett Thoreson , the CEO at CartStack. Any and all opinions expressed in the post are Brett’s. When selling online, cart abandonment is a fact of ecommerce life. Humans have a limited attention span (just 8 seconds long), as we are filled with deliberation, choices, distractions, and doubts. However,… Continue Reading 12 Conversion Optimization Tricks That Boost Cart Abandonment Results

The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo

Totally. Within the Education or the People pillar is the use of data and how much more important that is…Read blog postabout:The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo The post The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo appeared first… Continue Reading The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo

A Look Inside Google AdWords’ New Ad Suggestions Feature

Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We know that writing ads is important and challenging, but busy advertisers… Continue Reading A Look Inside Google AdWords’ New Ad Suggestions Feature

How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are… Continue Reading How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’

Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? via GIPHY via GIPHY Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you… Continue Reading Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’