Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management

Back in high school, I was in a TV production class. And I LOVED it! It was a chance to flex my creative muscles, which I would later turn into a career. The exact same activities I got in trouble for in other classes, I got rewarded for in TV production. But I had to… Continue Reading Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing as extremely or very successful. Why… Continue Reading 5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,… Continue Reading Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores.… Continue Reading 5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

How Frequently Businesses Publish Content

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size. Read the full article at MarketingProfs Powered by WPeMatico

12 Conversion Optimization Tricks That Boost Cart Abandonment Results

Note: This is a guest article written by Brett Thoreson , the CEO at CartStack. Any and all opinions expressed in the post are Brett’s. When selling online, cart abandonment is a fact of ecommerce life. Humans have a limited attention span (just 8 seconds long), as we are filled with deliberation, choices, distractions, and doubts. However,… Continue Reading 12 Conversion Optimization Tricks That Boost Cart Abandonment Results

The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo

Totally. Within the Education or the People pillar is the use of data and how much more important that is…Read blog postabout:The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo The post The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo appeared first… Continue Reading The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo