YouTube Adds New Live-Streaming Tools and Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new YouTube live tools and features with Amy Landino, new Facebook Messenger features, and other breaking…

Twitter is working to expand its verification to everyone

Now you can feel special too: Twitter is looking to open up its verification process to regular folk. CEO Jack Dorsey revealed in a Periscope stream on Thursday that the company is working to expand its blue verification checkmark to all users. SEE ALSO: Twitter’s murky verification process is helping cryptocurrency scams thrive “The intention…

Are You Tracking Your Content Marketing’s Effectiveness Yet?

In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according…

The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons…

Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why…

Sponsored Post – Reach People with Print

The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger. I used to run a greeting card business…