Want Better Results? Treat Your Blog Like an Actual Business

This is a guest contribution from Larry Alton. There are millions of blogs on the internet. Some are nothing more than creative outlets for people who are interested in hobby blogging. Others are successful brands that produce millions of dollars in revenue each year. If you want your blog to be successful, you have to…

Increase Your Brand Profile With Search Engine Marketing (SEM)

Be sure to check back in for Part II of this series – an introduction to implementing your own campaign. When consumers decide they’re in need of, or curious about, a product or service they intuitively head to a search engine. Trillions of Google searches happen every year. Those queries represent opportunities to attract potential…

191: Tools for Creating Great Visual Content for Your Blog

Making the Most of Tools, Apps and Services to Create Visual Content for Your Blog In today’s lesson, we’re going to talk tools for creating great visual content for your blog. Over the last few weeks, we’ve been exploring different types of content that you can use on your blog. In episode 187 we talked…

6 Ways Employer Branding Benefits Your Hiring Process

Employer branding has made its way into a lot of news stories these days – brands screwing it up—big time. United Airlines injured a passenger as they dragged him off a plane. Uber was racked with sexual harassment accusations. And Pepsi made a commercial so tone deaf, it became fodder for late night comedy. These…

The 9 Conversion Habits of the World’s Most Successful Bloggers

This is a guest contribution from John Stevens. Just how do they do it? From influencing millions to making millions, the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. But is it all accidental, or is there any science behind their success? Are…

CEO-ing Your Business: The 3 Metrics that Matter (FS212)

In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance,…

On-page SEO Tips: Three Things You Can Do Right Now

Here’s something you should have known by now – There are a number of aspects of a given web page that influence search engine rankings. And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines. Some of these factors which comprise on-page optimization include: writing great content which fills…

How to Save Time and Create a Ton of Content From One Idea

The hardest part of being a writer, marketer or any other content creator is coming up with ideas. Fortunately, you don’t have to go back to the drawing board every time you need a new topic to write about. You can squeeze lots and lots of content out of a single idea, if you know…

190: How to Overcome Failure in 6 Steps

How to Move Through Failure in 6 Steps In today’s lesson, I want to talk about failure in business and how to move through it. I’ve been asked questions on this topic a number of times in the last few weeks and while it’s a topic most of us probably don’t want to have to…

How to Land Higher Paying Assignments

Whether it’s to earn a few bucks on the side or to move toward a full-time income with amazing “work-life balance,” there are millions of pros going freelance each year. We’re living in the gig economy after all, which is certainly good news for folks who want to build careers and make money on their…

Bloggers to Watch in 2017

This is a guest contribution from Jade Craven. The blogosphere has changed so much over the past decade. I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In that time, popular bloggers have pivoted multiple times.…

How to Pitch: Mediabistro

Monthly Unique Visitors: 220K+ Updated: Bi-weekly Background: Geared towards developing careers in media-focused roles, Mediabistro offers something for every stage of an individual’s professional journey. Whether just starting out or looking to find the next opportunity, visitors to mediabistro.com can find job listings, online courses for today’s most sought-after skills, articles helping digital media job-seekers find opportunities and…

A Quick Guide To Coming Up With A Memorable Blog Name

This guide has all the inspiration you need to choose a great and catchy name for your blog. A credible name that attracts visitors, that’s unforgettable, and projects the message you want to convey. Picking a memorable blog name is one of the biggest challenges when starting out. You’ll love this guide as it breaks down this…