16 Time Management Tips for Digital Marketers

The life of a digital marketer is tough. Each day, you face a pile of potential distractions that seem to hit you from all sides: endless social media updates, the launch of the latest and greatest tool, another ultimate guide to becoming an online hero, and more. You know how it is? It’s so easy…

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps…

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. Notably, Pinterest also rolled out…

Why You Must Create a Total Online Presence Right Now

Why You Must Create a Total Online Presence Right Now written by John Jantsch read more at Duct Tape Marketing Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize…

What Happened When We “Un-optimized” Our Meta Data

Here at Seer, we take a human-first approach to pretty much everything we do: from the way we market our clients, to the benefits we offer to our own team members, and with the advice we share in the marketing community at conferences and on our blog.… The post What Happened When We “Un-optimized” Our…

Evolve or Die: The Role of Purpose & Authenticity in Marketing

In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will…

“What The Hell Do We Do With LinkedIn?!” (Final Answer)

Even if you’re a social media whiz, LinkedIn can defy understanding. After all, it’s not like other social networks. Although it’s now got a lot more “social” in its features, and has recently refreshed parts of its interface so it […] Post from: Search Engine People SEO Blog “What The Hell Do We Do With…

How To Deliver Large-Scale Projects Using A Content Hub Strategy

    What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share…

5 Ways to Amplify the Reach of Your Content Without Spending a Dime

Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any…

3 Simple and Effective Keyword Research Tips

Keyword research is always a hot topic in content marketing circles. It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your…