Facebook Advertising and Engagement for Small Businesses

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something…

How to Increase Open Rates with These 7 Email Subject Lines

How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even have some discounts, coupons, or…

3 Ways to Create ‘Next Level’ Content

This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work. On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and…

What Does it Take For Your Business to Stay Top of Mind?

When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take for your business to stay…

International Start a Blog Day Class of 2018

ProBlogger created International Start a Blog Day on February 7th to celebrate the achievements and diversity of new bloggers around the world launching their blogs at the beginning of the year. Please join us in supporting these new bloggers by checking out their sites, reading their stories, leaving them a comment and following them on…

Five Common SEO Mistakes That Content Marketers Make

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. Read the full article at MarketingProfs Powered by WPeMatico

Taking A Look At The State Of Progressive Images And User Perception

“Progressive Images” is a hot topic these days. We often come across articles explaining techniques on how to avoid showing an empty space where an image will load. Medium and Facebook are examples of websites and mobile apps that apply this pattern. I recently wrote about different ways to use SVG as placeholders, and this…