119 Facts You Don’t Know About Email Marketing

Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the…

#SproutChat Recap: Using Analytics to Improve Your Social Strategy

It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but staying on top of reporting is paramount to improving social strategy. Looking at your social goals and tracking your KPIs tells you where adjustments need to be made. In this week’s #SproutChat…

What Happens When You Try to Cheat Google

People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work…

Instagram essentials for a lit wedding in 2017

Your big day is almost here! The cake is ready to go, dress and tux are waiting to be worn, the venue is finally prepped, but wait 一 you’re missing something. Instagram. Planning a wedding is difficult, but thanks to Instagram, it’s even more difficult. Don’t know where to start? Don’t worry, here’s exactly what…

Hyatt shopping for speakers as smart concierge battle heats up

As competition heats up between intelligent assistants like Siri and Alexa, the battle for your attention is spreading beyond the workplace, car, and home. Hotel rooms, Airbnb listings, and vacation rentals are increasingly joining the fray. Now Hyatt Hotels, with a portfolio of more than 700 properties in 56 countries, is also considering the use…

Here’s what the top accelerators in North America are funding

 The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating.…

We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Image via Shutterstock. If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch and social media. So when we decided to throw a social media contest together for our upcoming Call to Action Conference, it seemed only fitting to make it travel themed.…

Weekend Favs June 10

Weekend Favs June 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…