The Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that…

Which is the Best Blog Hosting Solution?

Sometimes I feel like I’m asked this question more often than people Google it. If you have a self-hosted website (or are about to start one), you’ll probably want to know the answer too: Which is the best blog hosting solution? There are plenty of answers to this question. Check out the web hosting services…

How To Build A Skin For Your Web App With React And WordPress

So you’ve trained yourself as a web engineer, and now want to build a blazing fast online shop for your customers. The product list should appear in an instant, and searching should waste no more than a split second either. Is that the stuff of daydreams? Not anymore. Well, at least it’s nothing that can’t…

What Are Micro Conversions And Why You Should Monitor them

Typically, when we talk about conversions in the eCommerce vertical, we focus on the number of sales generated. Generating more sales is the primary goal for eCommerce businesses. Converting visitors into buyers is the key to success for your business. The primary goal of a purchase is always accompanied by smaller goals. Conversion experts call…

Your Step-by-Step Guide to A/B Testing with Google Optimize

A/B testing can be as simple as reciting the alphabet. You design two versions of a web page (A & B), divide the traffic between the two, then choose the one that gives you the maximum conversions. Simple, right? Not necessarily. Most users struggle with their first few A/B tests. They don’t know which tools…

24 Tips To Make Your Cryptocurrency Marketing Campaign A Success

Cryptocurrency and blockchain based startups are all the rage, but many lack the business and marketing skills to raise the awareness of their product and build a loyal audience. This is your guide on how to run an online marketing campaign for your cryptocurrency startup and spread the word about your project. The post 24…

More reasons to get started with Google Optimize

With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new…

A guide to the standard reports in Google Analytics: Real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your…

Master Multichannel Marketing With Facebook Ads

Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts…

ClickZ Buyers Guide | Bid management platform review: Acquisio

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search…

The Simple Question You Should ALWAYS Include in Your Emails

Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate…