How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer…

Understanding, Narrowing, and Choosing Your Ideal Client

Understanding, Narrowing, and Choosing Your Ideal Client written by John Jantsch read more at Duct Tape Marketing In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is…

How to Become a Better Data-Informed Content Marketer

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs,…

Tips to build customer loyalty online

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should…

How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at…

Your Customer Data Needs to Be Smarter

One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and with just a little bit of manual intervention, there could be even more.…

Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean?…

Account Executive Jobs to Apply to Right Now

Account executives are always in demand. No matter the industry—advertising, ad sales, public relations—an effective account exec makes sure existing clients are happy, and reels in new ones. And if you’re the one bringing in more business or making sure you retain the clients you have, there are plenty of employers who want to hire you.…

3 Big Reasons Why The Goals We Set Don’t Stick

Why is it that we set goals that fail? Why do we allow our dreams to fizzle out? Could the problem be with the way we are approaching our goals from the get-go? 2018 is here and you have things to do, right? You have dreams to achieve, goals to set and things to accomplish!…

How to Turn Your Team’s Data Curiosity into Results

As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps. Many people on your team might also have these “what if”…