Risk-Averse Link Building – Whiteboard Friday

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb.…

6 Steps to Increase Facebook Organic Reach & Grow Your Audience

Far too often brands spend days devising a Facebook marketing strategy only to see their post go live and ultimately show very little traffic or engagement. You immediately think what went wrong or what if no one really likes our brand? Don’t go down that dark rabbit hole because Facebook organic reach is still a…

5 Critical Precautions When Publishing Controversial Content

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute! For brands to be seen and heard, they often resort to releasing content intended to grab people’s attention. There’s a…

An introduction to innovation in consumer search optimization

It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added choice that online retail offers. Mobile technology means more people are purchasing products via apps…

How to Sell on Facebook

The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here’s how you can harness Facebook’s potential as an online store for your products or services. Read the full article at MarketingProfs Powered by WPeMatico

ProBeat: Facebook is an expert at not asking for your permission

OPINION: The latest Facebook privacy scandal, a bug that set the sharing setting of 14 million users’ status updates to public, hit just one day after Facebook confirmed the last hubbub, namely that it has data-sharing deals with Chinese companies. Cambridge Analytica feels like years ago. Unfortunately for everyone, Facebook’s approach…Read More Powered by WPeMatico

8 Top Tools To Optimize Your Social Media Conversion Strategy

Social media is an amazing source of traffic, leads, and engagement. But, how do you make the most out of your social media marketing results? What happens when people visit your website? How do you get visitors to convert to leads and customers? In this post, I share some of the best tools to use…

3 Signs That You’re Addicted to Social Media

The human mind looks for things it can become addicted to, despite religious upbringing, financial status, career choices, or calorie counting. No one is immune from an insane obsession that can mean hardship and heartbreak — even if you didn’t vote for Donald Trump. This is especially true for those addicted to social media —…

Instagram Reveals News Feed Algorithm Secrets

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram announcing how their news feed algorithm works with Jeff Sieh, Facebook Watch news shows, and more…