A case study for delivering performance in a mature Google Ads account

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. The post A case study for delivering performance in a mature Google Ads account appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered… Continue Reading A case study for delivering performance in a mature Google Ads account

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead… Continue Reading Applying Effective Email Marketing to Assist Your Customer’s Journey

How to Ensure Compliance for Companywide Content

Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs Powered by WPeMatico

How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study)

How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) Robert Aboukhalil 2019-04-05T12:00:29+02:00 2019-04-07T19:35:49+00:00 If you haven’t heard, here’s the TL;DR: WebAssembly is a new language that runs in the browser alongside JavaScript. Yes, that’s right. JavaScript… Continue Reading How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study)

[eBook] The Advanced Guide To Scaling A Conversion Optimization Program

It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after… Continue Reading [eBook] The Advanced Guide To Scaling A Conversion Optimization Program

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization. Powered by… Continue Reading How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

5 New Jobs Open on the PPC Hero Job Board

New jobs are being added to the PPC Hero Job Board every week. Right now you’ll find open positions at Hanapin Marketing, The Walt Disney Company, The Shade Store, and a number of digital agencies around the country. Check out what got added this week! Read more at PPCHero.com Powered by WPeMatico

Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently. Facebook removes more targeting options In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of… Continue Reading Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News