How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re…

Content Marketing is a Privilege

We are all creators now. All publishers. And companies are collaborators. Okay, and sometimes, we’re fans of other people’s creations, too. But even then, there’s a change afoot. We see ourselves on the same level. We’re all the star. But you? You’re the star. Publishing is a Privilege This post is a bit meta for…

4 Benefits Of Solar LED Lights For Parking Lots

The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not…

10 Affordable, Underrated Digital Marketing Tools

Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus…

8 Powerful Email Copywriting Techniques

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind…

How We Encourage Side Hustles

When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens. It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if…

5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or…