Facebook is testing augmented reality ads in the News Feed

Facebook is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group…

Motherbirth with Mellisa Reeves

Have you been waiting to hear more about Chase’s better half’s business? What exactly is Motherbirth and how did Mellisa Reeves go about starting her company? This episode is all about Mellisa and the business she started centering around helping and fostering meaningful maternal dialogues. Mellisa is here today, talking to Chase and unpacking her…

Weekend Favs July 7

Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have — how are my conversion rates compared to my competitors? But the quick second question should be — how do I improve my conversion rates? To tackle that topic, we look…

Customer Journey Mapping: The Cornerstone of Cross-Channel Marketing

Marketers understand the key to successful business is cross-channel marketing as it makes it easy for customers to complete any desired activity on whatever medium they are most comfortable with. However, the actual implementation of cross-channel marketing is a different story. In fact, for many, communications are still siloed and these brands are missing out…

How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re…

Content Marketing is a Privilege

We are all creators now. All publishers. And companies are collaborators. Okay, and sometimes, we’re fans of other people’s creations, too. But even then, there’s a change afoot. We see ourselves on the same level. We’re all the star. But you? You’re the star. Publishing is a Privilege This post is a bit meta for…

4 Benefits Of Solar LED Lights For Parking Lots

The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not…