Big Thinkers Welcome: What Verizon Looks for in New Employees

If there’s one thing you know about yourself, it’s this: You’re not looking for a career where you clock in and clock out. Instead of just putting in your time, you want to join a team where you’re challenged to make a real difference in the company—you want to know that the ideas you come…

What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even…

It’s Time to Bring Digital Literacy to the C-Suite

I think the next big thing following massive innovation on the CX front is EX…employee experience. But, to do so requires a level of inward empathy not usually found roaming the halls of the C-Suite. This is something though, I believe, will become more pronounced as the move to customer-centricity is more closely linked to…

The most effective ways to respond to negative reviews

Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the…

EU funded InVID launches a fake video news debunker

Fake news has plagued the web — which is kind of our own fault — but thankfully techies haven’t given up on eradicating it. One of the latest technological attempts to fight misinformation is a new Google Chrome plugin created by EU-backed InVID. The plugin, which has now launched in open beta, is meant to make it…

Data shows social following isn’t crucial to successful crowdfunding

GUEST: Crowdfunding is the hot new topic in the startup world. Since the passage of regulations allowing companies to source funding from Main Street American investors, startups have been flocking to crowdfunding platforms to secure capital. But what makes a crowdfunding campaign successful? The most obvious answer is a large social following — a crowd…

Want to Supercharge Your Brand? Harness the Power of Community!

The worlds of corporate brand marketing and online community management have been in separate orbits. And if you’re not taking steps to bridge the gap, your organization is missing a massive opportunity. I’ve seen too many community managers describe their online community as a “customer support community”, relegating it to the backwater of call center…

How to Do a Facebook Live Split-Screen Interview

Want to interview guests on your Facebook Live show? Looking for a tool that lets you bring a remote guest into your Facebook Live video? In this article, you’ll discover how to broadcast a Facebook Live interview with a split screen. Why Create a Facebook Live Interview Show? When your video is live, you can…

ShareIQ helps brands track their product images across the web

 As more and more product images get shared on platforms like Instagram, Pinterest and Tumblr, ShareIQ says it can help brands understand what’s going on. Founder and CEO Brian Killen used to work as the head of strategy at marketing company Acxiom, and he recalled being told by a retail marketing executive, “I see my pictures…

Weekend Favs July 8

Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

A Webpage is a Conversation

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way. When designing a page, choose words and images wisely. The quality of the conversation your…