Think Video Content is Optional? Think Again

With something as seemingly fickle and ever-changing as social media marketing, you’re bound to see certain trends and tactics come and go. But, there’s one thing that’s sure to remain constant over the next several years: the use of video. That’s right—if video isn’t already a core piece of your social media strategy, it should…

Q&A with Social Media Strategist Molly Stark Dean

From New York City to China, Molly Stark Dean has been a thought leader in the emerging social media industry for over ten years. As a social media strategist and guest lecturer at the University of Missouri in China, Dean shares her knowledge of social media growth strategies with international editors, reporters, producers, webmasters, developers…

How to Craft an Outstanding Guest Post

Last week, I explained why guest posting is so valuable (and not just for link juice). Then, one of our regular contributors, Ali Luke, wrote about how to find opportunities and pitch your post. Today I want to dig further into coming up with an idea and writing your post itself. As a guest poster,…

How to Alter Your Campaign Values Using Google Tag Manager

Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the url don’t pull into Google Analytics perfectly, and require a little finesse on the back end to populate your reports properly.… The post How to Alter Your Campaign…

5 SEO Experts Share Their Link Earning Strategies For 2017

We spoke to 5 industry people, asking about link earning strategies and they shared their views on it. 1. Julie Joyce Website: www.linkfishmedia.com Twitter: @juliejoyce For 2017, I think the best link earning strategies are going to be exactly the same as they’ve always been: create something worth linking to and push it to […]…

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is…

Realigning Your SEO Strategy When Business Needs Change

Posted by Royh Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much. Implementing all of this successfully,…

Big Thinkers Welcome: What Verizon Looks for in New Employees

If there’s one thing you know about yourself, it’s this: You’re not looking for a career where you clock in and clock out. Instead of just putting in your time, you want to join a team where you’re challenged to make a real difference in the company—you want to know that the ideas you come…

What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even…