5 Steps for Responding to Negative Social Media Comments

Instead of calling the support line, a customer posted a complaint on your Facebook page. A negative, angry, very public complaint. What do you do? Only one in seven companies have a strategy in place for utilizing social media for their business plan—and there’s a good chance you’re in the majority. Whether you’re managing social…

210: Launching a Blog: How Many Posts Do You Need?

How Many Live Posts Do You Need When You Launch Your Blog Today, I want to answer a question almost every blogger asks when they start blogging: How many posts should I have live before I launch my blog? It’s a common question I get, and while I’ve mentioned a few approaches in other episodes…

10 Game-Changing Quick Fixes to Improve your Interview Process

The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recruiting the best-of-the-best for their organization.… The post 10 Game-Changing Quick Fixes to Improve…

A Step By Step Guide To Email Testing

Email is still one of the quickest and easiest ways to get in front of people. That’s why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That’s why your messages have to stand out from the rest so that they boost user engagement and conversions. This is where […]…

Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines?…

The Lonely Marketer’s Guide to Building a Social Team

One of the best parts of working in social media is the “social” aspect of the job. You interact with a ton of fans and followers online and your colleagues/friends always want to know more about your daily activities. If you’re a team of one, however, the warm and fuzzy feelings are often eclipsed by…

It’s not the End of Retail, It’s the End of Retail As We Know It

Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail…

Instagram Stories may soon let you relive more than 24 hours

Instagram appears to be testing a new feature that Stories users are going to love. As it currently works, Stories is the ephemeral feature stolen from made popular by Snapchat. Users upload photos and videos, add stickers, scribbles, or text in a “story” that disappears after 24 hours. But a new version spotted by some…