Get Your Digital Marketing Nanodegree with Udacity

When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, Facebook ads, and email marketing. Sometimes, it’s because…

Six free SEO tools to boost your search engine rankings

Have you ever wondered how to get your website to come up on the first page of search results? Of course you have. Every small business wants to be found online, but it isn’t always an easy task. Website traffic doesn’t follow the Field of Dreams mantra, “If you build it, they will come.” You can create a…

Cross-Device Targeting and Marketing: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using…

Introducing Twitter Lite

Twitter Lite is a more accessible, faster and more affordable way for people to use Twitter when they are on slow mobile networks, have expensive data plans and with limited storage on their mobile device. Powered by WPeMatico

Step to the plate with @MLB on Twitter

While the @MLB season officially began on Sunday, Major League Baseball Opening Week is a reminder that fans around the world will turn to Twitter to follow their favorite teams and players and chatter about the news on and off the diamond in real time. But no matter where their allegiances lie, all fans can…

5 Blogging Tips From A Social Entrepreneur

This is a guest contribution from James Aschehoug. While the modern social entrepreneur may be heavily focused on ideals — whether they be ideological, concrete, or hopefully a mixture of both — it is necessary to use all of the relevant tools and technologies available to help your dream become a professionally sustainable reality. Your company…

How North Carolina’s #NationalChampionship victory played out on Twitter

As North Carolina (@UNC_Basketball) defeated Gonzaga (@ZagMBB) in the NCAA men’s college basketball championship, the real-time conversation amongst college hoops fans, analysts, writers, teams, athletes, celebs and more took place on Twitter. Let’s look at some of the best content and data from the final #MarchMadness game. Powered by WPeMatico

10 Excellent Niche Business Examples to Learn From (FS209)

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche. Now,…

Has Google’s ‘Fred’ Update Left Your Rankings Dead?

Recently, Google’s ‘Fred’ ranking update hit the search pages. While Google hasn’t confirmed the update, it’s certainly live. Webmasters across the board have been impacted by Fred, but not every page is created similarly. Low-value content and poorly configured sites are taking a heavy blow. Meanwhile, SEO-jammed pages prioritising revenue over quality material are running…

How HR Can Increase Employee Happiness in One Hour a Week

Only a few years ago, all it took to keep employees “happy” was an office ping pong table and a kitchen full of free snacks. But those perks aren’t cutting it anymore. Workers want more meaningful perks that directly improve their quality of life. Fortunately, you can increase your employee happiness quotient in just an…

Why Medium is the Best Marketing For Your Blog

Photo Credit: Pineapple Supply Co This is a guest contribution from Tiffany Sun of Rabbut. It’d always frustrate me after I publish a post on my blog. Simply because no one would respond or share it. Did I pick a boring topic? Did I not provide enough value to readers? Did I publish at the…

The journey to the #FinalFour happened on Twitter

It’s down to the #FinalFour! College hoops fans, teams, players, and more have turned to Twitter to join the live conversation for yet another thrilling #MarchMadness tournament. As we head into this weekend’s #FinalFour, follow the action along with some of the best content featuring the four teams still standing. Powered by WPeMatico

What Does a Publicist Do?

You’re a strategic thinker, problem solver and, like, the best writer ever. If you’re not a publicist, you should be. Not convinced? Maybe a couple of public relations experts can convince you. Check out what they have to say about the job. You’ll be applying for publicists gigs in no time. What exactly does a…

Now on Twitter: 140 characters for your replies

Remember how we told you we were working on ways to let you to express more with 140 characters? Since then, we’ve introduced two updates, and today we’re rolling out another. Now, when you reply to someone or a group, those @usernames won’t count toward your Tweet’s 140 characters. With this change, we’ve simplified conversations…