How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration

When you work on a team managing social media–whether a team of 2 or 20–issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can … Read the full article… Continue Reading How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration

6 Ways You Can (and Should!) be Leveraging Social Media for your Business

In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and the bar keeps rising. For businesses to keep up with the competition- and their customers- it is crucial for them… Continue Reading 6 Ways You Can (and Should!) be Leveraging Social Media for your Business

Barack Obama tweets inspiring thread to celebrate International Women’s Day

International Women’s Day is here, and to mark the annual celebration of women around the world, Barack Obama tweeted an inspiring thread. “On International Women’s Day, I’m reflecting on the future we all want for our daughters: one where they can live out their aspirations without limits,” the former president tweeted before most people had… Continue Reading Barack Obama tweets inspiring thread to celebrate International Women’s Day

Weekend Favs March 9

Weekend Favs March 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs March 9

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

If only marketing were more like tires. I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. And it turns out, only the tires manufactured between February 5th and February 18th in a specific plant of that model were included in the recall.… Continue Reading 15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

MarTech Takes You from Brand Development to Business Development

The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. But with data now at the center of all things marketing,… Continue Reading MarTech Takes You from Brand Development to Business Development