What Happens When Your Startup is Acquired by a Big-Name Brand?

Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at…

How to Develop and Grow a Successful Podcast

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from…

Six Ways Content Marketers Can Use Audio Marketing

People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand. Read the full article at MarketingProfs Powered by WPeMatico

Using Design Workouts To Build World-Class Design Teams

What do the makers of the most successful products in the world, whether digital or physical, have in common? I bet they put design and user experience at the center of everything they do. These companies recognize that the smallest detail can make or break a product. The best design ideas, though, are made not…

Conversion Rate Audit: The First Step Of The CRO Process

Like everything else, there is a perfect timing to start with your CRO process. Rush in without a good understanding and you might just be burning your money for no good. It is true that finding that “Perfect Moment” for yourself is tough. And it’s tougher to be in that moment and still not know…

Infographic: The Perfect Execution of Conversion Rate Optimization

Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing that I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error. Sounds like chemistry class…

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now The post Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now appeared first on WiderFunnel Conversion Optimization. Powered by…

7 Reasons Your To Do List isn’t Getting Done

Here at Fizzle, our members have no shortage of useful skills and incredible ideas. But making measurable progress day after day? Well, lots of us fall down when it comes to execution. If you have some big dreams, you probably know what it feels like when days and weeks pass without feeling like you’ve made…

Get the most out of Data Studio Community Connectors

Data Studio Community Connectors enable direct connections from Data Studio to any internet accessible data source. Anyone can build their own Community Connector or use any available ones. Try out the new Community Connectors in the gallery We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: DataWorx,…

Every Important Google Algorithm Update Since 2003

To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get…

PPC budget strategy: Tips for success on a limited budget

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common…

Introducing Push Notifications – Know When Your List Grows

You know that feeling when you get a new subscriber? Or a lot of new subscribers? It’s a great feeling. And it’s incredibly motivating. It shows that what you’re doing is working. Perhaps your new subscriber loves your content. Or, even better, they’re interested in your product or service. Either way, they opted in to…