What Does a Publicist Do?

You’re a strategic thinker, problem solver and, like, the best writer ever. If you’re not a publicist, you should be. Not convinced? Maybe a couple of public relations experts can convince you. Check out what they have to say about the job. You’ll be applying for publicists gigs in no time. What exactly does a…

Now on Twitter: 140 characters for your replies

Remember how we told you we were working on ways to let you to express more with 140 characters? Since then, we’ve introduced two updates, and today we’re rolling out another. Now, when you reply to someone or a group, those @usernames won’t count toward your Tweet’s 140 characters. With this change, we’ve simplified conversations…

Generate Story Ideas Like an Improv Comedian

It’s one of the biggest challenges of being a freelance journalist, content creator or writer: coming up with new story ideas day after day. How do you keep your idea reservoir full of fresh, interesting stories? When you’re stuck in a rut, one of the best things you can do is stop thinking like a writer,…

3 Places to Find Great Talent for Your Ad Agency

Ad agencies are always on the lookout for new talent—creatives, account executives, project managers, you name it. But where do you look when you’ve exhausted all of your usual recruiting methods? When job boards, social media and recruiting events aren’t bringing in the right candidate, here are three new places to look. In-house agencies What…

What Fact Checkers Do and Why The Role is So Important

Robert McGuire, owner of McGuire Editorial & Consulting, once worked as a reporter at weekly newspaper publisher, Community Newspapers, Inc. One thing that’s stuck with McGuire from his tenure at the paper? The authority of the staff’s junior-level fact checker. “She could pull the brake on the train in ways nobody else could,” McGuire recalled.…

Digital Tech Spending is Outpacing the Performance of Digital Marketers

Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be…

What Does an Editor Do?

Let me guess. English class was your favorite time of the day when you were a student? You wrote for your school newspaper—heck, maybe you were even on the yearbook staff—hopping on any chance you got to tell a story. After some time you realized, I don’t just enjoy writing, I excel at improving the…

8 Human Resources Trends You Have to Know About – Part Two

The world is constantly changing, and so is the way we do business. Last week we published our first part of important human resources trends to watch, here are eight more trends HR professionals can expect to see in the coming year. Loyalty Uptick It’s a time of uncertainty for our country, and workers may…

#MarchMadness is happening on Twitter

With Selection Sunday behind us, 68 college basketball teams are now vying to cut the nets down and win the #NationalChampionship in Phoenix. Follow all of the live #MarchMadness action on and off the court on Twitter. Powered by WPeMatico

How to Pitch: FastCompany.com

Monthly Unique Visitors: 10 million Background: Back in 1995 internet-titans-to-be, like Amazon.com and Match.com, opened their doors for business and people lined up around the block for a chance to purchase Microsoft’s famed Windows 95 operating system. It was also the year that Alan Webber and Bill Taylor, two former Harvard Business Review editors, teamed……

How to Get Your Feature Pitch Accepted

If you’ve heard it once, you’ve heard it time and time again: to land your first byline in a magazine, pitch the FOB, or front of the book, first. Editors at Destination Weddings & Honeymoons say it: “For features, we typically generate the ideas in house, then assign them out to well-traveled, proven freelancers who…

#SheInspiresMe: Celebrating International Women’s Day

Today marks #IWD2017: this year’s International Women’s Day, a time to celebrate the accomplishments of women around the world while also acknowledging the progress that remains ahead. Twitter is “What’s Happening” across the globe — and what we’ve seen happening throughout the past year is powerful voices and movements come together to speak up for…

Use Twitter to Find and Hire More Diverse Job Candidates

McKinsey reports that companies “in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.” In other words, fostering a more inclusive workplace isn’t just the right thing to do, it also improves your business. If your company is looking for to find,…