Digital Tech Spending is Outpacing the Performance of Digital Marketers

Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be…

What Does an Editor Do?

Let me guess. English class was your favorite time of the day when you were a student? You wrote for your school newspaper—heck, maybe you were even on the yearbook staff—hopping on any chance you got to tell a story. After some time you realized, I don’t just enjoy writing, I excel at improving the…

8 Human Resources Trends You Have to Know About – Part Two

The world is constantly changing, and so is the way we do business. Last week we published our first part of important human resources trends to watch, here are eight more trends HR professionals can expect to see in the coming year. Loyalty Uptick It’s a time of uncertainty for our country, and workers may…

#MarchMadness is happening on Twitter

With Selection Sunday behind us, 68 college basketball teams are now vying to cut the nets down and win the #NationalChampionship in Phoenix. Follow all of the live #MarchMadness action on and off the court on Twitter. Powered by WPeMatico

How to Pitch: FastCompany.com

Monthly Unique Visitors: 10 million Background: Back in 1995 internet-titans-to-be, like Amazon.com and Match.com, opened their doors for business and people lined up around the block for a chance to purchase Microsoft’s famed Windows 95 operating system. It was also the year that Alan Webber and Bill Taylor, two former Harvard Business Review editors, teamed……

How to Get Your Feature Pitch Accepted

If you’ve heard it once, you’ve heard it time and time again: to land your first byline in a magazine, pitch the FOB, or front of the book, first. Editors at Destination Weddings & Honeymoons say it: “For features, we typically generate the ideas in house, then assign them out to well-traveled, proven freelancers who…

#SheInspiresMe: Celebrating International Women’s Day

Today marks #IWD2017: this year’s International Women’s Day, a time to celebrate the accomplishments of women around the world while also acknowledging the progress that remains ahead. Twitter is “What’s Happening” across the globe — and what we’ve seen happening throughout the past year is powerful voices and movements come together to speak up for…

Use Twitter to Find and Hire More Diverse Job Candidates

McKinsey reports that companies “in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.” In other words, fostering a more inclusive workplace isn’t just the right thing to do, it also improves your business. If your company is looking for to find,…

Our Latest Update on Safety

We’re continuing our work to make Twitter safer, moving faster than ever to do so. During the past few weeks alone, we’ve made a number of changes on this front including updating how you can report abusive Tweets, stopping the creation of new abusive accounts, implementing safer search results, collapsing abusive or low-quality Tweets, and…

How To Pitch: Saveur

Circulation: 250,000 rate base; 428,000 total audience Frequency: 6 times a year Special issues: None Background: You don’t have to be a Michelin-starred chef to appreciate Saveur (pronounced Sa-ver, like “cat fur”). Like the mouthwatering recipes and food porn that fill its pages, the magazine—and its website—satisfies a broad range of tastes. “It can be for anyone,”……

Check out live 360 video on Twitter

Today, we’re introducing a new way to see what’s happening on Twitter – through live 360 video. Starting today, you can check out live, interactive 360 videos from interesting broadcasters and explore what’s happening with them. You’ll be able to get an inside look with well-known personalities and go behind the scenes at exclusive events.…

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park, Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to…