Why Skills Based Training is a Good Move

Your job is changing. If it’s not changing now, it will change in the very near future. Almost all companies rely on a digital way of branding and commerce, even if they are not inherently digital products. Journalists are not only responsible for writing, but they’re also expected to know the data and optimization behind…

Four Common (But Unprofessional) Speaking Habits You Want to Ditch

Work environments have become less formal and are increasingly more casual. Executives are wearing jeans to work, fridges are stocked with craft beers and many professionals aren’t even working in traditional offices. Combine this with the fact that we’re all spending more time with coworkers than anyone else in our lives, it’s only natural that…

Journalist Brooke Hauser On What It Takes To Write a Celebrity Profile

Brooke Hauser has a way with celebrities. You name the star, she’s interviewed them. Jennifer Aniston? Check. Matt Damon? Check. Julia Roberts? Double check. (She’s interviewed her twice.) Allure, Glamour, Marie Claire and Parade are among the numerous publications that have sought Hauser out to take on interviewing and writing about Hollywood’s elite. While it…

A Beginner’s Guide to Native Advertising Formats

Nobody likes ads, except maybe the creatives and marketers who make them (and if they were honest we’d probably find that a good number of them would count themselves among the 615 million devices using an adblocker). Ads are annoying, especially the banners and interstitials and video ads that make it impossible for you to…

55% of Marketers Don’t Know Enough About Native Advertising

It’s projected that $8.8 billion will be spent on native advertising in 2018, but that’s only a tiny fraction of overall ad budgets—a measly 5%. Adweek reports that the biggest hurdle to native advertising is simple: 55% of marketers just don’t know enough about it. What is native advertising? Does it work? How do you…

Usability is Not an Opinion

User experience (UX) is a hot topic these days. As our lives grow ever more digital, every company is focused on improving UX, and even non-technical teams need to be involved. But a big problem for those of us who aren’t part of the tech or product teams is that there’s a lot of confusion…

Stand Out From the Crowd: Application Do’s and Don’ts

Ever wondered what hiring managers really want to see when they look at job applications? In case you missed it… Vox.com‘s Editorial Director Laura McGann took to twitter to give an insiders perspective on what to do, what not to do and what’s just plain ol’ annoying to hiring managers during the application process. Clearly some…

What UX Designers Want You to Know About UX

If you work in any creative role in the media, tech or digital world, you need to know about UX (User Experience). UX designers create the full experience that users have on a website, app or device. Their work is the backbone of any digital project, the foundation upon which everything else is built. You’re…

What Does a Product Manager Do?

You’re an idea person, a shaker upper, a game changer—no wonder you’re bored at work. Well, we’ve got a job you’ll love. Say hello to your new career as a product manager. Not sure what one is or if it’s right for you? Check out what a fellow product manager has to say and make…

Trump’s Family Leave Plan: What Employers Need to Know

It was announced today that President Trump’s budget for 2018 will include paid family leave. Here’s everything HR and employers need to know. Basically, the proposed plan includes a provision for both mothers and fathers to be granted six weeks of paid leave following the birth—or adoption—of a child. This is quite a change from…

The Brands Killing it in Influencer Marketing This Year

Weight-loss tea anyone? Hair-growth pills? What about at-home teeth whitening kits? If you’re an active Instagram user, you’ve probably scrolled down your Instagram timeline and caught one of your favorite social media celebrities casually mentioning their love for one of the aforementioned products. You know this is called influencer marketing, and while you can’t argue…

6 Tips for Landing Repeat Writing Assignments

Folks in the business world know that it’s a lot easier to sell to existing customers than to find new ones, and this theory certainly applies in publishing. Once you land a byline with a magazine or website, the editorial ground is especially fertile for you to reap lots more work—if you play your cards…

Develop Better Talent with Reverse Performance Reviews

Employee performance evaluations are quickly becoming a relic of the past. Studies show that annual reviews are inefficient, ineffective and don’t lead to employee growth. And, let’s face it, nobody—managers or talent—likes to do them. Fortunately, there’s a better way to improve employee productivity and satisfaction within your company. It’s called reverse performance reviews. Reverse…

Can Social Media Influencers Really Draw More Attendees?

For years meeting planners and marketers have solely relied on social media. These event gurus have used both organic and paid content to reach their ideal audience and compel them to attend their events. But social media marketing alone will not always move the needle on your goals. Influencer marketing for your event can bring the reach,…