AI Weekly: Can tech platforms police themselves in a deepfake-filled future?

In recent days, companies like Twitter, Reddit, PornHub, and Discord have taken a stand against deepfakes, videos generated with machine learning to graft the face of one person onto the body of another person. The name and practice were popularized in recent months in subreddit communities where users put the heads of actresses like Scarlett Johansson and Gal…

Facebook Branded Content Policy Update

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat updates with…

The 10 Content Marketing Commandments for 2018

Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk. Meanwhile, as we…

Twitter finally clarifies which Trump tweets it would delete

Speaking on BBC Radio 5 Live’s Emma Barret Show, Twitter’s European chief, Bruce Daisley, said that if President Donald Trump tweeted out the personal information of a political adversary, the social media giant would “caution him to remove that tweet.” “If someone tweets private information, if someone tweets someone’s private address, phone number, then they…

7 Tips to Optimize Your Facebook Ad Campaigns

Want to increase the effectiveness of your Facebook ads? Looking for ways to get more out of your ad budget? In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level. #1: Build a Sales Funnel The main difference between Google ads and Facebook ads…

Bumble is hiring an Editorial Director to build out its media brand

 Bumble, the female-led dating app founded by Whitney Wolfe Herd in 2014, is diving head first into content. The company is hiring Clare O’Connor as its first Editorial Director, who will work directly with Wolfe Herd and and Bumble’s content team to develop editorial content for their millions of users via a new arm called…