Kylie Jenner’s Instagram posts are worth millions

Kylie Jenner just dethroned a very famous celebrity to become the highest paid advertiser on Instagram. The 20-year-old social star commands $1 million per branded social post.  Read more… More about Entertainment, Instagram, Mashable Video, Beyonce, and Kylie Jenner Powered by WPeMatico

Instagram adds emoji slider stickers to spice up polls

If you’ve been meaning to ask your friends just how eggplant emoji your new summer cutoffs are, you’re in luck. Today, Instagram is introducing a feature it’s calling the “emoji slider,” a new audience feedback sticker that polls your viewers on a rating scale using any emoji. The updated Instagram app is available now in…

6 Brilliant Facebook Campaigns (& Why They Worked)

If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should we totally give up…

7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech…

Customer Experience For The Win #FTW

I had the opportunity to keynote UNITE by Satmetrix recently on the topic of experience design for modern customers. Leading up to the event, I joined the team on a podcast to discuss the topic in-depth. I share it with you here in the hopes that it will help you. Capture the heart, mind and…

Tanzania imposes strict social media regulations to stop ‘moral decadence’

Tanzania has finally signed into law their eyebrow-raising new regulation that will govern social media and blogging. The regulation known as the Electronic and Postal Communications (Online Content) Regulations 2017, was initially published by the Tanzania Communications Regulatory Authority (TCRA) and came into effect during March 2018. Among some interesting laws as stated in the regulation is…

Twitter endorses the Honest Ads Act

The Honest Ads Act, a recently introduced piece of legislation that would require large social platforms to keep more diligent records about who is buying political advertisements, now has endorsements from two Silicon Valley giants. Twitter endorsed the Honest Ads Act in a series of tweets on its public policy account this afternoon, saying that t…Read…

Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica.  Check Facebook Starting Monday Morning Starting on the morning of Monday, April 9, 2018 when you first open…

How to Manage and Analyze Your Social Media Marketing in 1 Dashboard

Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social…

Instagram rolls out Focus portrait mode for videos and photos

Instagram is one-upping Apple with a portrait mode feature that runs on a wider variety of phones and works with video, not just photos. Last month, TechCrunch reported about a Focus feature buried in Instagram’s code, which began publicly testing a week later. Now Instagram is rolling out Focus, which blurs the background while keeping someone’s…

The Ultimate Guide to B2B Content Marketing

Most businesses benefit from content. But for B2B companies, content marketing makes a huge difference—like 67% more leads difference. Most founders and leaders just don’t know where to start. And with content, the starting line is of massive importance. This is our guide to creating valuable B2B content. We’ll go over how your B2B company…

How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps

Over the years, I have noticed growth in the use of webinars to engage a B2B audience. In fact, a Content Marketing Institute study found that 58 percent of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or…