#SproutChat Recap: Using Analytics to Improve Your Social Strategy

It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but staying on top of reporting is paramount to improving social strategy. Looking at your social goals and tracking your KPIs tells you where adjustments need to be made. In this week’s #SproutChat…

What Happens When You Try to Cheat Google

People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work…

Instagram essentials for a lit wedding in 2017

Your big day is almost here! The cake is ready to go, dress and tux are waiting to be worn, the venue is finally prepped, but wait 一 you’re missing something. Instagram. Planning a wedding is difficult, but thanks to Instagram, it’s even more difficult. Don’t know where to start? Don’t worry, here’s exactly what…

Hyatt shopping for speakers as smart concierge battle heats up

As competition heats up between intelligent assistants like Siri and Alexa, the battle for your attention is spreading beyond the workplace, car, and home. Hotel rooms, Airbnb listings, and vacation rentals are increasingly joining the fray. Now Hyatt Hotels, with a portfolio of more than 700 properties in 56 countries, is also considering the use…

Here’s what the top accelerators in North America are funding

 The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating.…

Why Social Makes Every Marketer a Researcher

Marketers in every industry and at companies of all sizes of all shapes and sizes know they should be doing research before acting. Whether it’s getting a better understanding of top terms and phrases to use in messaging or getting a view into your target audience, research is a powerful tool to make our jobs…

Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts…