The Best of Social Media Explorer – Dec. 9 2016

Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are subscribers — and not all of our subscribers are blog readers. So, in an attempt to bring everyone the best…

Snoop Dogg's 2016 recap is a thing of beauty

2016, on the whole, can do one. Whether it was the death of Bowie or the birth of Brexit, the slow motion car crash of the presidential election and the subsequent Trumpocalypse or the hacks, attacks and outages that peppered the year, it was a pretty dismal twelve months. SEE ALSO: All the weed references…

Workplace by Facebook begins to take shape

 Workplace by Facebook has been in general release for just two months now, but it’s clear that Facebook has big plans for its enterprise social product. Just this week, at TechCrunch Disrupt in London, the company announced a new platform to integrate enterprise applications with Workplace, putting it in direct competition with Slack, the enterprise…

Social Media Ecommerce: The Complete Guide to Social Shopping

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. Many businesses…

5 Crucial Values for Global Brand CMOs

The opening line to the Executive Summary of recently released research by The CMO Club, in partnership with Oracle Marketing Cloud, says it all: “There used to be a time when a given brand that was based in a given country only had to deal with the challenges of marketing their brand in that country.…

Google releases Featured Photos screen saver for Mac

Google today announced that it has come out with a new Mac screen saver that displays certain photos that people share publicly on Google+. Previously these kinds of photos have been available as a backdrop on the Chromecast and other devices, but now they’re available for use on Apple’s desktop operating system. Recently Google released…

Instagram introduces Live video and disappearing messages

After Instagram copied Snapchat and then differentiated itself by adding Boomerangs, mentions, and URLs, now the company is at it again. Starting today, the company is rolling out ephemeral Live video and messages. The first is arguably the most interesting addition, and brings one of Facebook’s big features to the photo sharing app. When you’re creating…

Advertising Is Dead. Long Live Advertising.

In the ad world, change is the only constant. And boy, things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things…

How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook. In this article, you’ll discover how to use Google Analytics goals to measure conversions from your Facebook ads. What Is a Google Analytics Goal? Google Analytics is…

CNN buys Casey Neistat’s Beme app, brings the YouTuber in-house

 CNN has acquired Beme, the social app co-founded by YouTuber Casey Neistat. As part of the deal, Neistat will lead the Beme team as a new standalone media sub-brand operating under CNN’s umbrella as executive producer, and all 11 members of the Beme team will join the ranks of the news network, according to Variety.…