7-Step Facebook Marketing Strategy to Dominate 2017

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing…

Dear Startups: Disrupt Yourself To Disrupt The Industry

Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise…

Why Micro-Influencers Make a Winning Influencer Strategy

Social influencer marketing is more accessible than ever to brands. As one of the most effective forms of promoting a business, it’s increasingly used as a means of increasing brand awareness, gaining more traffic and more engagement, and boosting overall sales. With social media, though, social influencers can be very diverse—not necessarily in terms of their…

Microsoft announces Minecraft Marketplace for buying third-party content

Microsoft has announced a new Minecraft Marketplace is coming, allowing fans of the popular sandbox block-building game to purchase add-ons developed by third-party creators. Players have previously been able to buy digital goods for Minecraft that were developed in-house and sold via an online store, while some third-parties have sold add-ons via their own portals, but with restrictions. The new official Minecraft…

Twitter just lost the one thing it did well

Today the NFL announced it has reached a deal with Amazon to stream 10 NFL games over the course of the 2017-18 season. Worth a reported $50 million, Amazon now takes the reins and those with Prime will reap the benefits. For Twitter, it’s now just another thing that it used to do well. Twitter…

6 Tips for Keeping Your Company’s Social Media Accounts Secure

Social media sites are popular targets when it comes to hacking. LinkedIn was targeted last year, with details of over a hundred million users put up for sale on the dark web. Even Facebook founder Mark Zuckerberg had his accounts compromised, and according to a study by the University of Phoenix, almost two-thirds of US…

How to Use Facebook Live 360 Video for Marketing

Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. What Is Facebook Live 360?…

7 Emotional Triggers to Hook Your Subscribers

Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B testing, and strategy building, I’ve created a more-or-less accurate picture of what works and what doesn’t.…

Facebook’s video strategy nets 1,055% higher share rate than YouTube

EXCLUSIVE: Native video is becoming hugely important. With 25 percent of U.S. users adopting an ad blocker last year, native content is how marketers are avoiding the cut. And native video is one of the reasons influencer marketing and user-generated content has become so important. In a study released today by social media analytics company Quintly  — that took in data…