This was the year we turned on social media

With each passing day comes yet another reason to question the notion that the long arc of the universe bends toward justice. However, this year, in particular, has made it resoundingly clear that — regardless of the direction of that arc — the process by which it bends manifests with stuttering jolts and fits. Things…

Recommended Marketing Podcasts: Week of November 6

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you episodes from some of the best marketing podcasts you can find, spanning the entirety of the marketing landscape.…

What are the SEO benefits of social media?

How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years. Some of the…

Snapchat’s potential redesign might be too little, too late

Snapchat might have a big overhaul coming soon. Can it help save the company’s flagging fortunes? In his prepared remarks to investors regarding the company’s third quarter, Snapchat CEO Evan Spiegel admitted that his app might be a little user-unfriendly, and that it’s past time for the company to rectify that: One thing that we…

6 Ways To Use Instagram To Boost your Brand Presence

Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted searching for various brands on Instagram. The writing is on the…

It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to…