Should Seasonal Content Be a Part of Your Strategy?

Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed as inherently more valuable than seasonal content, because it stays relevant far longer, therefore yielding more value for the same…

WhatsApp launches for KaiOS-powered JioPhone devices in India

WhatsApp is is now available for JioPhone devices in India, which run on the Linux-based mobile operating system KaiOS. The Facebook-owned messaging app has been available for iOS and Android device pretty much since its inception, but in recent years the company has been gradually winding down support for other platforms, including BlackBerry, Nok…Read More…

How to Promote Your Blog Posts With Facebook Dynamic Ads

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign. Why Use Facebook Dynamic Ads for Blog Promotion? You may…

Why Instagram Stories Is a Great Marketing Tool

Think that Instagram Stories is not suitable for marketing? Think again. Instagram Stories has 300 million active daily users who might be interested in learning how your product or service could help make their lives better. Still not convinced? Then here are 4 more reasons why Instagram Stories is right for you. Users want to…

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel,…

How Hotels Create a WTF Customer Experience

I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel.…

Digital Transformation: Strategies for Success

“Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.” These are the beginning words shared by Salesforce in its new “NorthStar” report. Over the last few months, Salesforce interviewed over 500 customers as well as executives and thought leaders to discuss their personal experiences, triumphs and challenges in their pursuits of digital transformation.…

Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look…

This account shows everyone is living the same life on Instagram

When scrolling through your Instagram feed, do you ever feel like you’re getting déjà vu? This is probably because people seem to be living the same life on Instagram. Whether it’s a perfectly shot piece of avocado toast alongside an artistic looking latte or a breathtaking image of someone jumping from a waterfall, it’s been…

Facebook adds mentorship feature to select Groups

As some users are souring on sharing aspects of their personal life on Facebook, the company wants more people to turn to the platform for professional development. Facebook announced today that it is bringing Mentorship, a networking tool it piloted last year, to Groups. The announcement comes as Facebook continues to push Groups as a…

Are You Positioning Your Social Media Icons Properly?

I know: everyone should have proper placement of their social media icons already. But, unfortunately, they don’t. I have visited quite a few websites lately, and I haven’t been able to find the site’s social media assets. I can’t find a Facebook page, Twitter, Instagram – nothing. But when I search for the site’s social…