Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at…

How to be a good person on Twitter

You can have a spectacular offline reputation, but one red mark, one tweet sent out to the world, and your online reputation can cause serious damage personally and professionally. Sadly, seemingly since the rise of social media, individuals and brands alike have been making poor decisions that have had dire results. Brand and reputation management…

What Happens To Your Social Media Accounts When You Die?

Ah, a new year, a new opportunity to think about your inevitable demise. Or is that just me? At some point, most of us have thought about what will happen to us after we die. However, something we may not have considered is what happens to our digital selves after we die. In this day and age, we all leave some…

How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing? Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more. In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business. Why a Chatbot for…

Bumble is launching video stories to show more of your match

 Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours. Here’s how it will work. Users record 10-second videos from directly within Bumble. These videos then post to their profile, and can be viewed by anyone who comes…

#SproutChat Recap: Multimedia Management

Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? During this week’s #SproutChat, we discussed organizing content in order to ensure a seamless digital publishing strategy. Opt for Unique Images as…

Here’s How to Plan Your Content Marketing Career for 2017

Image via Unsplash Content is now a mainstay of marketing. Why? Because people have tuned out from paid advertising. We’re all hit by thousands of ads, over a hundred emails, and countless clickbait every day. We’ve learned from a young age not to trust traditional advertisements and marketing; product-centric content bores us. Today, we want…

YouTube Reveals Top Videos, Music Videos, Ads of 2016

YouTube revealed its year-end lists for 2016, which highlighted the top videos, music videos and ads on the video-sharing platform. YouTube determined the top videos and music videos of 2016 by looking at a variety of factors, including “time spent watching, sharing, commenting, liking and more.” For ads, YouTube said the top 10 list included the “most…

These were the 10 biggest European tech stories this week

Happy Friday! This week, Tech.eu tracked 9 technology M&A transactions, one IPO and 46 tech funding deals (totaling €158 million, about $167 million) in Europe, Turkey and Israel. Here’s an overview of the 10 biggest European tech news items for this week: 1) US-based GoDaddy, a domain name and hosting provider, said on Tuesday it…