9 Instagram analytics tools to help you crush it in 2019

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Why? Tools come…

8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of customer…

Top skills for PPC, Paid Search, and SEM Specialists in 2019

The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for. And for those looking…

The Hidden Power Of Social Media Emojis For Your Brand

It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big question for business owners becomes: Is this just something for young…

10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and…

Instagram now lets you regram your posts to multiple accounts

Instagram is swaying the balance toward simplicity but away from originality. It’s adding the ability to publish feed posts to different accounts you control at the same time by toggling them on within the composer screen. An Instagram spokesperson confirms this option is becoming available to all iOS users, telling TechCrunch, “We are rolling out…

Facebook Page publishing authorization: changes you need to know

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift, the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes…

The 4 Worst Things About Holiday Marketing

Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really…

The Frozen Middle Separates Management from Leadership (and Innovation)

Illustration created with culture design firm @GapingVoid We live in a time of digital Darwinism. As technology evolves so do markets. And as they evolve, behaviors, values and norms also adapt. This sets the stage for the widespread disruption that we are witnessing today. Regrettably, or not, many reigning executives are not experienced to lead growth…

14 ranking signals you need to optimize for in 2019

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news…