Study: How to use domain authority for digital PR and content marketing

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater… Continue Reading Study: How to use domain authority for digital PR and content marketing

Elon says Tesla will field 1M fully autonomous robo-taxis by 2020 – AI experts call BS

Elon Musk, the PT Barnum of tech, is currently getting a ration of ridicule from some of the world’s foremost leading AI experts over his ridiculous claim that Tesla will field a million fully autonomous cars by 2020. If there are a million Tesla robo-taxis functioning on the road in 2020, I will eat them.… Continue Reading Elon says Tesla will field 1M fully autonomous robo-taxis by 2020 – AI experts call BS

The Power of Employee Advocacy for Marketing Teams [Infographic + Video]

A powerful strategy and program that many large and enterprise companies are exploring is employee advocacy. The concept of employee advocacy centers on employees sharing about their company, their jobs, work culture and professional interests on social media. Said differently, it is about companies equipping and encouraging their employees to become brand advocates. A program… Continue Reading The Power of Employee Advocacy for Marketing Teams [Infographic + Video]

The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real… Continue Reading The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

What’s important for CX executives and marketers to consider in 2019?

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing… Continue Reading What’s important for CX executives and marketers to consider in 2019?