Facebook advertising cost: Everything you need to optimize your ROI

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as…

Why Surprise and Delight is an Ineffective Word of Mouth Strategy

There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one…

Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do…

WhatsApp launches for KaiOS-powered JioPhone devices in India

WhatsApp is is now available for JioPhone devices in India, which run on the Linux-based mobile operating system KaiOS. The Facebook-owned messaging app has been available for iOS and Android device pretty much since its inception, but in recent years the company has been gradually winding down support for other platforms, including BlackBerry, Nok…Read More…

Should Seasonal Content Be a Part of Your Strategy?

Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed as inherently more valuable than seasonal content, because it stays relevant far longer, therefore yielding more value for the same…

How to Promote Your Blog Posts With Facebook Dynamic Ads

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign. Why Use Facebook Dynamic Ads for Blog Promotion? You may…

Why Instagram Stories Is a Great Marketing Tool

Think that Instagram Stories is not suitable for marketing? Think again. Instagram Stories has 300 million active daily users who might be interested in learning how your product or service could help make their lives better. Still not convinced? Then here are 4 more reasons why Instagram Stories is right for you. Users want to…

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel,…

How Hotels Create a WTF Customer Experience

I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel.…

Digital Transformation: Strategies for Success

“Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.” These are the beginning words shared by Salesforce in its new “NorthStar” report. Over the last few months, Salesforce interviewed over 500 customers as well as executives and thought leaders to discuss their personal experiences, triumphs and challenges in their pursuits of digital transformation.…