Three Brand Storytelling Misconceptions That Are Holding You Back

Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul…

Picking the Right Social Media Platforms for Your Business

Small businesses once left all of their marketing to professionals. Money was exchanged, marketers placed ads in newspapers and sent direct copies to a consumer’s mailbox. But in today’s digital world, a lot of small business owners want to take control of one form of marketing: social media. This is the medium in which you…

IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn…

Social media in the midterms, e-waste culture, Amazon’s new headquarters: A tech news breakdown — Technically Speaking

In this episode of Technically Speaking with Michael Nuñez, we analyze how Techtober hype feeds into holiday gadget shopping and increasing e-waste culture, unregulated election meddling via social media platforms, and Amazon’s media stunt to find a home for its new HQ2. Read more… More about Amazon, Mashable Video, Social Media, E Waste, and Standalone…

Social media and the rise of fantasy sports

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. The…

How to blend performance and branding for a Q4 boost

Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing…

People keep dying taking selfies, this study reveals how

It seems anything you do or anywhere you visit is worthy of a selfie, whether that’s standing on the edge of a cliff or going for a coffee. But a new study has revealed our need to capture the perfect selfie comes with a price — the price being 250 deaths. The study published by…

How Amazon solved the smart bot problem (VB Live)

VB LIVE: Smart customer service chatbots are cool. But there’s a reason companies like Amazon are ditching them in favor of a new generation of rules-based chatbots. Learn more about these easy-to-implement rules-based chatbots that are 99-percent effective, and why you should get on board, in this VB Live event! Access on demand for free…