Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how… Continue Reading Google’s updated SERP snippet length: What should be your SEO strategy now?

The Right Way to Do SEO [Flowchart]

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs Powered by WPeMatico

How to Discover Featured Snippet Opportunities – Whiteboard Friday

Posted by BritneyMuller Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is… Continue Reading How to Discover Featured Snippet Opportunities – Whiteboard Friday

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have… Continue Reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday,… Continue Reading Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday