Posted by willcritchlow Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig… Continue Reading What Do Dolphins Eat? Lessons from How Kids Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Powered by WPeMatico
What Will I Learn? Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients. As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to… Continue Reading Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!
Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident from its ROI when […]… Continue Reading 11 of the Best Influencer Marketing Campaigns
The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier to share it on social media. And yet, when one does take the plunge, one… Continue Reading Six mistakes emerging brands make that affect their SEO
YouTube is the world’s second largest search engine, so it’s especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that. Read the full article at MarketingProfs Powered by WPeMatico
Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping… Continue Reading Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday
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It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween.… The post Retail Seasonality: How… Continue Reading Retail Seasonality: How Drinking Holidays Can Increase Conversions
As more smart speakers are sold, spoken search requests will greatly impact online reputation management. These new online reputation trends bring new challenges, making it more important than ever to repair a damaged reputation before it gets worse or build a positive presence to be a proactive “thought leader”. The post Smart Speakers, Online Reputation,… Continue Reading Smart Speakers, Online Reputation, and What to Do About It
In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye. The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling. So let’s dig a little… Continue Reading The conscientious searcher: how useful is Ecosia in a world dominated by Google?
Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can make local search work for your business. Read the full article at MarketingProfs Powered by WPeMatico