The Moz 2016 Annual Report

Posted by SarahBird I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But…

Testing “From” Fields in Email Marketing Messages

We’ve historically used Wil’s name as the “from” name in all of our email marketing communications: messages about event invitations, feedback surveys clients, and even our newsletter. From “Wil” But the truth is, Wil isn’t the one sending those emails. But I won’t insult your intelligence…you probably knew that already.… The post Testing “From” Fields…

Developing Content for Niche vs. Mass Audiences

Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If […] Post from: Search Engine People SEO Blog Developing Content for Niche vs. Mass Audiences…

The Rise of Emoji and Google’s Mobile-First Movement

We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, emoji have the…

Disappearing Clicks

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am…

3 Social Media Success Strategies

Social Media is is a competitive place to have your content seen or shared by people. But once you get the inside information on how to use it, you will enjoy great success from your post. But why not have […] Post from: Search Engine People SEO Blog 3 Social Media Success Strategies —Written by…