Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines?…

When AI Fails Advertisers: Whitelisting & Programmatic Advertising

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.… The post When AI Fails Advertisers: Whitelisting & Programmatic Advertising appeared first…

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

“Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization of luxury brand cults The quotation […]…

Does it matter what department your SEO team is in?

Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make…

11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjones We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do…

How to Alter Your Campaign Values Using Google Tag Manager

Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the url don’t pull into Google Analytics perfectly, and require a little finesse on the back end to populate your reports properly.… The post How to Alter Your Campaign…

5 SEO Experts Share Their Link Earning Strategies For 2017

We spoke to 5 industry people, asking about link earning strategies and they shared their views on it. 1. Julie Joyce Website: www.linkfishmedia.com Twitter: @juliejoyce For 2017, I think the best link earning strategies are going to be exactly the same as they’ve always been: create something worth linking to and push it to […]…