Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween.… The post Retail Seasonality: How…

Smart Speakers, Online Reputation, and What to Do About It

As more smart speakers are sold, spoken search requests will greatly impact online reputation management. These new online reputation trends bring new challenges, making it more important than ever to repair a damaged reputation before it gets worse or build a positive presence to be a proactive “thought leader”. The post Smart Speakers, Online Reputation,…

Risk-Averse Link Building – Whiteboard Friday

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb.…

7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing

Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% – 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers send all lead generation to […]…

How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon.… The post How to Compete…

Ten SEO aspects for web designers to master

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re a professional web designer (or if you’re creating…

How to Discover and Monitor Bad Backlinks

Posted by rjonesx. Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it’s still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for…