9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…

The Featured Snippet vs. The Knowledge Panel

In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to keep up with how SEO […]…

An SEO’s survival guide to Single Page Applications (SPAs)

SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from…

Google Search Trends: How Results Pages Are Evolving

Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs Powered by WPeMatico

How Mobile-First Indexing Disrupts the Link Graph

Posted by rjonesx. It’s happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn’t available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense…

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14%…

Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how…

The Right Way to Do SEO [Flowchart]

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs Powered by WPeMatico