The Do’s and Don’ts of Link Building

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Combine 30 Excel Files in 1 Minute with Power BI

Have you ever tried to combine 30 files in Excel & it crashed? Same. Yes, we have all been there. You open a big Excel file that you know will take at least five minutes to load. You are on the edge of your seat saying, “Don’t you dare do it”… and then bam, Excel shuts…

Google Search Algorithm Update On January 9th?

The Google search results and rankings have been pretty unstable the past week or so. There are a lot of fluctuations happening from earlier this week and also as of yesterday. Both the automated tracking tools and the SEO communities are taking notice. Powered by WPeMatico

How Your B2B Company Can Thrive in a B2C Search Space

You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? Read the full article at MarketingProfs Powered…

What Happens When SEO and CRO Conflict?

Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the…

SearchLove London 2018: 10+ New Ways to Visualize Your Search Data

Were you at SearchLove London 2017 & 2018? Wil Reynolds talked about How Power BI Can Help You Bust Silos back in 2017. He showed how Power BI is changing every part of his job. You may even remember him talking about Bubbles and boxes.… The post SearchLove London 2018: 10+ New Ways to Visualize Your Search Data…

Google: Scrapers Are Not A Google Quality Or Ranking Signal

Google’s John Mueller had to say on Twitter that people scraping your content is not a signal that Google will rank your content better. John Mueller said “Scrapers copy all kinds of content without judging the quality, so I don’t think that would be a really useful signal.” Powered by WPeMatico

Five Buzzworthy SEO Trends for 2019

You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you’ve already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for … Read the full article…

Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution…

Why Optimize for Search Engines? Let’s Optimize for People

For years, digital marketers have served one master: Google (okay, and other search engines). Search engines zigged and we zagged to play by the rules they’ve set. Keywords on the page matter most for rankings? Alright, let’s get to a keyword density of 6% and call it a day.… The post Why Optimize for Search…

Organic reputation management & brand protection

Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition.  In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need…