11 of the Best Influencer Marketing Campaigns

Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident from its ROI when […]…

Six mistakes emerging brands make that affect their SEO

The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier to share it on social media. And yet, when one does take the plunge, one…

Check out the new SMX East agenda

Learn actionable tactics on site speed and audience targeting and gain insights on building successful campaigns. Please visit Search Engine Land for the full article. Powered by WPeMatico

Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping…

Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween.… The post Retail Seasonality: How…

Smart Speakers, Online Reputation, and What to Do About It

As more smart speakers are sold, spoken search requests will greatly impact online reputation management. These new online reputation trends bring new challenges, making it more important than ever to repair a damaged reputation before it gets worse or build a positive presence to be a proactive “thought leader”. The post Smart Speakers, Online Reputation,…

Risk-Averse Link Building – Whiteboard Friday

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb.…