The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their… Continue Reading The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data… Continue Reading Closing the knowledge gap: how do you ensure paid search transparency?

A Look Inside Google AdWords’ New Ad Suggestions Feature

Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We know that writing ads is important and challenging, but busy advertisers… Continue Reading A Look Inside Google AdWords’ New Ad Suggestions Feature

How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are… Continue Reading How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

5 Ways the GDPR Will Impact Your Facebook Ads

If you’re based–or advertise to customers–in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regarding how advertisers (you) can use their data moving forward and, more importantly, how… Continue Reading 5 Ways the GDPR Will Impact Your Facebook Ads

How to expand search marketing reach in the slow season, part 1: Quora

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab… Continue Reading How to expand search marketing reach in the slow season, part 1: Quora

Master Multichannel Marketing With Facebook Ads

Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts… Continue Reading Master Multichannel Marketing With Facebook Ads