Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data… Continue Reading Closing the knowledge gap: how do you ensure paid search transparency?

A Look Inside Google AdWords’ New Ad Suggestions Feature

Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We know that writing ads is important and challenging, but busy advertisers… Continue Reading A Look Inside Google AdWords’ New Ad Suggestions Feature

How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are… Continue Reading How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

5 Ways the GDPR Will Impact Your Facebook Ads

If you’re based–or advertise to customers–in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regarding how advertisers (you) can use their data moving forward and, more importantly, how… Continue Reading 5 Ways the GDPR Will Impact Your Facebook Ads

How to expand search marketing reach in the slow season, part 1: Quora

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab… Continue Reading How to expand search marketing reach in the slow season, part 1: Quora

Master Multichannel Marketing With Facebook Ads

Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts… Continue Reading Master Multichannel Marketing With Facebook Ads

ClickZ Buyers Guide | Bid management platform review: Acquisio

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search… Continue Reading ClickZ Buyers Guide | Bid management platform review: Acquisio

Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately. Unfortunately, all of this… Continue Reading Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.  From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go… Continue Reading Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search