Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign. Read more at PPCHero.com Powered by WPeMatico

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year. That’s why we decided to put together a list of 75…

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors. In our personal lives, it does not often…

Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update! Read more at PPCHero.com Powered by WPeMatico

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them. In this article, I’m going to dispel a few myths about duplicate content and SEO that…

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Facebook and…

Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often thought of as the first page your visitor sees, in practice, this isn’t usually what happens. The prevalence of search engines means that any page could potentially be a…

Hero Conf London is less than 2 months away, 23-25 October at the Brewery in Central London. If you are looking for an inclusive experience, designed for the PPC professional at every stage of his or her career, this is the event for you. Read more at PPCHero.com Powered by WPeMatico

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite…

From a Pay-Per-Click (PPC) Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences. However, they have to be careful no to “bet the farm” too early especially when Venture Capital Firms are investing.  With all of the popular marketing tactics of growth…

More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the…

SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive. Read more at PPCHero.com Powered by WPeMatico

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This…

As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive…

When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation.   The options for targeting within Facebook are seemingly endless, providing an incredible combination of both scale and…