Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and…

Yes, our second episode of Real Life PPC is in fact Stranger Things themed. Read more at PPCHero.com Powered by WPeMatico

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google…

Four tools you need to be using in Facebook advertising to save time and help focus your attention where it really matters. Read more at PPCHero.com Powered by WPeMatico

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active…

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI…

Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus…

Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds. Read more at PPCHero.com Powered by WPeMatico

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their…

Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. Read more at PPCHero.com Powered by WPeMatico

The Definitive Guide to Negative Keywords in 2018 Allen Finn Last updated: June 6, 2018 AdWords Tips Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings…

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data…

Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We know that writing ads is important and challenging, but busy advertisers…

In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage. Read more at PPCHero.com Powered by WPeMatico

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are…