In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage. Read more at PPCHero.com Powered by WPeMatico

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are…

Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization. Read more at PPCHero.com Powered by WPeMatico

If you’re based–or advertise to customers–in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regarding how advertisers (you) can use their data moving forward and, more importantly, how…

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab…

Explore how using profit goals can unlock growth opportunities in your lead gen accounts! Read more at PPCHero.com Powered by WPeMatico

Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts…

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search…

Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose. Read more at PPCHero.com Powered by WPeMatico

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately. Unfortunately, all of this…

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.  From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go…

In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more! Read more at PPCHero.com Powered by WPeMatico

January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists… But not every path to betterment needs to cost a lot of money. Enter your friends at WordStream with a brand new simple and free way to act on your digital marketing resolutions – the…

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget…