How To Optimize PPC Campaigns That Are Limited By Budget

In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are these coins coming from and can we talk about 2016 inflation?”   When you think…

Three major developments that will shape multi-channel marketing in 2017

How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win £100 in Amazon vouchers. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that…

Drastically Improve Your Users’ Online Experience With A/B Testing

Performing A/B tests on your landing pages can pinpoint exactly what is working and what is failing on your site. In this new live webinar, Unbounce’s Duane Brown and Hanapin’s Samantha Kerr and Kate Wilcox will share their expert CRO advice on how A/B tests have shaped their clients’ success. Read more at PPCHero.com Powered…

3 Steps to a High-Converting Lead Capture Strategy

Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense…

How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…