Coming Soon: Exact Match Keywords to Match to Even MORE Variants

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google…

Everything You Need to Know About Instagram Story Ads

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active…

Why AI and international paid media is a match made in hell

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI…

10 Affordable, Underrated Digital Marketing Tools

Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus…

The Definitive Guide to Negative Keywords in 2018

The Definitive Guide to Negative Keywords in 2018 Allen Finn Last updated: June 6, 2018 AdWords Tips Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings…

Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data…

A Look Inside Google AdWords’ New Ad Suggestions Feature

Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We know that writing ads is important and challenging, but busy advertisers…