The Top 8 Social Media Metrics for Advertisers

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many…

What people search for: Tools for trends

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to…

Where Marketers Are Spending Their Digital Dollars in 2019

The end of the year is coming up fast and I’m guessing you’re probably in the middle of figuring out next year’s budget. It’s definitely one of your favorite things to do this time of year…right? right??? Yeah, we get it! To help ease the stress of next year’s planning and give you some guidance…

9 Examples of Inbound Marketing that Bring Customers to You

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the…

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from…

Survey: Are you still worried your ads will show up in the wrong places?

This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes…

Why You Need the Amazon Buy Box—And How to Get It

Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop? You could…

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and…

Coming Soon: Exact Match Keywords to Match to Even MORE Variants

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google…

Everything You Need to Know About Instagram Story Ads

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active…

Why AI and international paid media is a match made in hell

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI…

10 Affordable, Underrated Digital Marketing Tools

Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus…