5 New Jobs Open on the PPC Hero Job Board

New jobs are being added to the PPC Hero Job Board every week. Right now you’ll find open positions at Hanapin Marketing, The Walt Disney Company, The Shade Store, and a number of digital agencies around the country. Check out what got added this week! Read more at PPCHero.com Powered by WPeMatico

Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently. Facebook removes more targeting options In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of… Continue Reading Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Opinions On SKAG Implementation Have Changed

Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond). Read more at PPCHero.com Powered by WPeMatico

7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

This post was co-written by Gordon Donnelly and Kristina Simonson. With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo… Continue Reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

Cybersecurity in SEO: How website security affects SEO performance

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many… Continue Reading Cybersecurity in SEO: How website security affects SEO performance

InMarket Audiences: How to find consumers in research mode

Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are… Continue Reading InMarket Audiences: How to find consumers in research mode

New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!

In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to… Continue Reading New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!