Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,… Continue Reading Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores.… Continue Reading 5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab. Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night, sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets. This want… Continue Reading See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs April 7

Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that… Continue Reading Apply Big Data to Create Irresistible Customer Experiences