Weekend Favs July 7

Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs July 7

Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus Shepard

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves and machines get smarter, Google naturally adjusts what it serves up. And these changes are often quick enough to feel a bit overwhelming (we’re right there with ya)! But in… Continue Reading Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus Shepard

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have — how are my conversion rates compared to my competitors? But the quick second question should be — how do I improve my conversion rates? To tackle that topic, we look… Continue Reading Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still… Continue Reading The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Customer Journey Mapping: The Cornerstone of Cross-Channel Marketing

Marketers understand the key to successful business is cross-channel marketing as it makes it easy for customers to complete any desired activity on whatever medium they are most comfortable with. However, the actual implementation of cross-channel marketing is a different story. In fact, for many, communications are still siloed and these brands are missing out… Continue Reading Customer Journey Mapping: The Cornerstone of Cross-Channel Marketing

How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re… Continue Reading How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view,… Continue Reading Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved