How 1:1 Email Experiences Help Retail Marketers Drive Results

By Kristen Dunleavy, senior content marketing manager at Movable Ink Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. In fact, 74% of marketers say…

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,…

It’s Time to Rethink What People Need to Learn

Sandra told me that her cousin shared an article about how schools were no longer teaching analog time telling in school. Wait. They were until now? Why? We Really Have to Crash the Whole Platform Whether we’re talking about kids in school or grown ups in the workplace, it feels like the majority of what…

Construction has started on the largest solar project in Nepal

The reports say that the constructions of a 25MW largest solar PV project in Nepal has begun. The foundation stone was laid last week at Devighat in Nuwakot by Minister for Energy, Water Resources and Irrigation, Barsha Man Pun. The government plans to finish the construction of the project in a year. As stated by…

Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Mental Cost: Your customers pay more than just money

What payment options do you give customers? Credit card? Debit card? Maybe you’re on the cutting edge and allow Bitcoin? Regardless of the final payment methods for a product, you are asking your customers to pay in other ways as well, a way that is all too easily overlooked by brands to the detriment of…

Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that…

How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it,…

How to Stop Wishing You Had More Time to Write

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is…