New Solar Plant In Chile To Power 13,000 Homes Per Year

Chile is building a brand new solar power plant that has some exciting outcome on the future. The plant is expected to provide energy on day and night as well as throughout inclement weather, to power up to 13,000 homes annually. This project will make Chile one of the top solar energy spots in the…

Is Direct Mail The Secret Marketing Weapon of 2018?

It’s 2018. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to marketing, these young people, mostly teenagers at this point,…

Are You Tracking Your Content Marketing’s Effectiveness Yet?

In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according…

The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons…

Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why…

Sponsored Post – Reach People with Print

The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger. I used to run a greeting card business…

The Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that…

5 Key Tactics For Marketing To Millennials

  At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are millennials. After all, there are more than 80 million millennials in America right now and they outnumber baby boomers. But marketing to millennials is different than traditional marketing, so…

Facebook Advertising and Engagement for Small Businesses

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something…