How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a month. That’s a lot of communication. And there’s no one better suited to wrangle that communication than MailChimp data scientist and author, John Foreman.…

Start Affiliate Marketing

Affiliate marketing is a way for publishers like you and me to promote products and services that we like and use to the people we serve through our platform. It’s my favorite kind of marketing arrangement because when used appropriately, it’s the perfect match of a person (me) promoting a product they like (made by…

PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an…

Weekend Favs December 10

Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

What the Holidays and Account Based Marketing Have in Common

It’s that most wonderful time of year again — with the holiday spirit in the air for businesses and consumers alike. As the founder of Due, a payments startup business, my team and I are pretty excited to celebrate our successes in 2016 and start focusing on the upcoming year. We look forward to the challenge…

How to Outrank Your Competition’s Best-Performing Page

All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry. Okay, maybe that’s overly dramatic, but you get the idea. When you’re battling for search ranking supremacy, it can get dirty,…

Get It Done This Week (We Can Help)

This week is all about gettin’ it done. Something about the end of the calendar year gives us the energy to finish off any pesky lingering tasks and move forward. On Monday, the Members Only podcast walked us through the Hows and Whys of getting your Google Analytics in place. This is exactly the kind…

Any Path Gets You There

What’s the best diet? The one you’ll follow. What’s the best exercise program? The one that gets you the results that YOU want. What’s the best business strategy? The one you’ll actually implement to get where you want to go. I was wishing a happy birthday to Scott Sigler, and realized that he’s a great…

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and…

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing…

Weekend Favs November 26

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…