5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and…

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing…

Weekend Favs November 26

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their…

Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days. And it’s easy to see why. Brands have never had more strategies to choose from. There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few. But that’s just the tip of the iceberg, and this doesn’t even…

Go On a Media Diet

Too many of us are chewing up hours each day in an effort to “stay informed” and “keep up” but also to waste time in between other tasks. It’s time to go on a diet. A media diet. How to Start Your Media Diet Look at the blogs and newsletters you currently receive. You already…

PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales.…