The Difference Between Collecting Data and Acting On It

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis…

Tips for Attracting Local Clients

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David MihmPodcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords…

What CMOs Can Learn From The State AgTech Industry

While you may find it a struggle to market a certain product or service as a CMO, imagine having the task of creating a marketing campaign that is driven at attracting economic development projects, such as agricultural tech (agtech), for a given state. The ability to sell a state’s agtech capabilities to another organization is…

Master This Writing Practice to Find More Loyal Readers

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Can you imagine going back in time…

17 Facts about Search Psychology You Should Know

People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different…

You’re Going to Have to Get Good at Video

I’ve been experimenting with making and editing video lately. I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) have demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I…

Introducing Customer Engagement Automation by Kissmetrics

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do this? The main driver was the massive market shift and we were feeling…

The Two Customer Conclusions Every Product Launch Should Foster

Share In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product. According to Ries: …the minimum viable product is that version of a new product which allows…