A World Beyond Keyboards

On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There will be keyboards, but we’ll interact in a lot of…

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is…

Increase Your Focus and Combat Distractions

Increase Your Focus and Combat Distractions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris BaileyPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with author and productivity expert Chris Bailey. After graduating from business school, Bailey decided to forego the traditional path and spend a full…

Use These 10 Tools to Enhance Your Instagram Post Conversions

Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking…

Meet The 7 Key Elements Of A Social Media Team

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot of discussion about the key roles and responsibilities for social media team members. After all, we’ve come a long way since a single person could handle the social media role alone. Here’s a closer look…

Do We Need Critics and Commentators Any More?

Do people actually need (or want) a critic or commentator to stand between them and an experience any longer? Or are people okay with processing for themselves? I have some thoughts on this. Last night, Jac and I went to see the new Tom Hardy movie, Venom. It’s yet another superhero movie with a slight…

My Failed Attempt at SEO (And What I’ve Learned)

Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy…

Weekend Favs September 8

Weekend Favs September 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down by TopRank Marketing CEO Lee Odden at Content Marketing World, is quite straightforward. For modern marketers, it’s also absolutely critical. Content + Influence = Confluence Given the setting where…

How to Improve Your Click Through Rates with Emojis

Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World…

What Smartphone Users’ Mobile Mindset Means for Brands

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough.…