Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today,… Please visit Marketing Land for the full article.…

Transcript of Fighting Unconscious Bias in Your Organization

Transcript of Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in…

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter…

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does…

How to Effectively Market Your Small Business on Social Media

Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound familiar to you?…

Become Ruthlessly Productive by Tightening Up These 3 Systems

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re…

Now That the Subject Line is So Important, Now What?

I’m not sure you’ve noticed, but the rules about subject lines on blog posts have changed. You now have approximately the subject line plus the first two lines of your post to earn someone’s full attention. If that’s true, now what? Subject Lines as Drivers of Eyeballs It’s not that the subject line has to…

The ultimate guide to using Bing Webmaster Tools – Part 2

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. The post The ultimate guide to using Bing Webmaster Tools – Part 2 appeared first on Marketing… Please visit Marketing Land for the full…

How to Get Around Google’s Latest Algorithm Change

Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how I got around this algorithm update? Well, before I tell you how, there are a few…

Alternatives to Google Products

Do You Use Google Products? Let’s face it: Google makes it easy to use their applications and services. First, they’re free. Second, they’re available wherever you are through almost any internet-connected device. Third, well: we’re back to the free thing again. But why are Google’s products and services free? How can they afford to maintain…

Weekend Favs July 7

Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have — how are my conversion rates compared to my competitors? But the quick second question should be — how do I improve my conversion rates? To tackle that topic, we look…