How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer… Continue Reading How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content… Continue Reading Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

Attract Better Clients and Customers with the ‘Chuckle Point’ Technique

If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.” I was extremely preoccupied with “professional” when I started creating content 10 years ago. It was out of the question for me to reveal anything about my non-work personality.… Continue Reading Attract Better Clients and Customers with the ‘Chuckle Point’ Technique