Weekend Favs April 8

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Why You Don’t Need to Be a Thought Leader

We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our…

How to Do an Online Giveaway That Doesn’t Suck

Who doesn’t want something for free? It’s a very enticing proposition. Some of my best business-boosting hacks have taken place when I’ve offered something free. I’ve given away free tools, free software, free headphones, free trips, free cash, and hundreds of free resources. Free is amazing. And hardly anyone will turn down a free gift,…

Chris Brogan at 47

I’m 47 today. The number is strange. It feels super old on the one hand and it still feels “before” on the other. I still feel like a kid. Not my energy. But in my ability to act like a grown-up. Or lack therein. I do NOT feel like I have it all under control.…

Watch this retail space: 2017 retail prediction

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25… Please visit Marketing Land for the full article. Powered by WPeMatico

4 Content Ideas to Take From Your Events

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an…

How to Increase the Revenue Value of Your Homepage by 851%

You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority…