Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to… Continue Reading Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Facebook Advertising and Engagement for Small Businesses

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something… Continue Reading Facebook Advertising and Engagement for Small Businesses

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

A/B testing is popular among marketers and businesses because it gives you a way to determine what really works between two (or more) options. However, to truly extract value from your testing program, it requires more than simply throwing some headlines or images into a website testing tool. There are ways you can undermine your… Continue Reading Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners What do CMOs look for in agency partners?… Continue Reading Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer… Continue Reading How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content… Continue Reading Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017