Weekend Favs March 9

Weekend Favs March 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs March 9

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

If only marketing were more like tires. I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. And it turns out, only the tires manufactured between February 5th and February 18th in a specific plant of that model were included in the recall.… Continue Reading 15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

MarTech Takes You from Brand Development to Business Development

The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. But with data now at the center of all things marketing,… Continue Reading MarTech Takes You from Brand Development to Business Development

Sell Clean

In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me. Sell Clean Humpy talked about running the motor speedway about 12 miles away from the theater where the… Continue Reading Sell Clean

Facebook lost 15 million users? Marketers remain unfazed

Despite reported declines, advertisers say they aren’t seeing an impact on campaigns (and that fixating on audience numbers isn’t helpful anyway). The post Facebook lost 15 million users? Marketers remain unfazed appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered by WPeMatico

Weekend Favs February 9

Weekend Favs February 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs February 9

Use this Research-backed Landing Page Template for Your Next Offer Page

After running thousands of a/b tests across hundreds of different companies in our research services program, we’ve seen significant patterns emerge. These patterns have led to some helpful tools like our conversion heuristic and our design of experiments planning method. But they have also led to several page templates we use regularly to achieve wins… Continue Reading Use this Research-backed Landing Page Template for Your Next Offer Page

Best WordPress Backup Plugin – (Review Updated For Winter of 2019)

Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. In addition to missing out on website traffic and sales, you also lost your databases and website content. Now what? You… Continue Reading Best WordPress Backup Plugin – (Review Updated For Winter of 2019)