How to Add Landing Page Services to Your Agency Offering (and Price Them)

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do… Continue Reading How to Add Landing Page Services to Your Agency Offering (and Price Them)

Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too… Continue Reading Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Powered by WPeMatico

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently… Continue Reading 3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Email Marketing: How to engage with your current prospects and drive more traffic to your site

ONE SIMPLE TACTIC: Move your main call-to-action to the top section of your email, and make sure it’s clear and prominent. HERE’S WHY: Remember, the goal isn’t to get the vacation package booking within your email — that’s the website’s job. Your goal is to get the click. As marketers, we often want to throw… Continue Reading Email Marketing: How to engage with your current prospects and drive more traffic to your site