Tips on How to Stay Top of Mind

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John HallPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use…

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing as extremely or very successful. Why…

How 1:1 Email Experiences Help Retail Marketers Drive Results

By Kristen Dunleavy, senior content marketing manager at Movable Ink Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. In fact, 74% of marketers say…

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,…

It’s Time to Rethink What People Need to Learn

Sandra told me that her cousin shared an article about how schools were no longer teaching analog time telling in school. Wait. They were until now? Why? We Really Have to Crash the Whole Platform Whether we’re talking about kids in school or grown ups in the workplace, it feels like the majority of what…

Construction has started on the largest solar project in Nepal

The reports say that the constructions of a 25MW largest solar PV project in Nepal has begun. The foundation stone was laid last week at Devighat in Nuwakot by Minister for Energy, Water Resources and Irrigation, Barsha Man Pun. The government plans to finish the construction of the project in a year. As stated by…

Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Mental Cost: Your customers pay more than just money

What payment options do you give customers? Credit card? Debit card? Maybe you’re on the cutting edge and allow Bitcoin? Regardless of the final payment methods for a product, you are asking your customers to pay in other ways as well, a way that is all too easily overlooked by brands to the detriment of…