Looking Back: 2015 Holiday Email Volume

If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. On any given day, the average email user receives approximately 123 emails in his or her inbox.  At VerticalResponse,…

A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design. Your business is fueled by a number of…