When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like… Continue Reading Encouraging Inclusion and Creativity with Mentorships
Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to… Continue Reading How to get the most revenue from email marketing | Register for our free webinar
Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised… Continue Reading Why Should You Care About Data Quality?
Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate… Continue Reading The Simple Question You Should ALWAYS Include in Your Emails
No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing our business for this new… Continue Reading New MailChimp Tools to Help with the GDPR
The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer surveys give you the data you… Continue Reading 6 important survey questions restaurateurs should ask
You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through. So it makes sense that you’d want your email design to match your website. But which elements from… Continue Reading Should Your Emails Match Your Website Design?
No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a… Continue Reading How Long Should You Run Your A/B Test?
Valentine’s Day is fast approaching. While many people may be looking forward to all of the heart-shaped candies and roses that are on the horizon, as a small business owner, you can start celebrating for a different reason: The holiday is an excellent time to build your email subscriber list. Growing a contact list is… Continue Reading 4 sign-up ideas to make customers fall in love with your business
We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time. Use these as the baseline for any HTML email design or template to create engaging messages that perform well across devices and browsers. 1.… Continue Reading HTML Email Design Best Practices: The 10 Golden Rules
Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list. Because of this, it’s incredibly important to communicate with your audiences in their own words. So AWeber built… Continue Reading ¡Atención! This new feature lets you connect with your audience in 13 different languages
Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord. When the program started, I was the only… Continue Reading How MailChimp’s Onboarding Has Evolved
Quickly and easily turn leads into customers when you pair your Salesforce and VerticalResponse accounts. By integrating these two powerful apps, you’ll get effortless two-way data syncing and reporting you can take immediate action on — all with a painless setup that only takes minutes. Here’s why integrating Salesforce with VerticalResponse is a smart business decision:… Continue Reading Turn more leads into customers: Integrate Salesforce with your VerticalResponse account
The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value. It makes sense that multichannel shoppers are going to be your most valuable, but did you know they are also your most active and engaged? We studied over 1.4 million… Continue Reading SMS and Email: The Hidden Value of Multichannel Subscribers