A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design. Your business is fueled by a number of…