Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online. After all, a major component of that purchase was the distinctive, exclusive in-store experience. But that seems to be changing. So how are luxury brands and retailers breaking through the online barrier…

3 Simple Ways to Get Started with Action-Based Email Automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove…

Riding Through National Bike Month With Priority Bicycles

Bicycles are an important part of our culture at MailChimp. Many of our 800 employees bike to work, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day. We believe in and encourage considerate…

6 super survey questions for retail heroes

What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think about their business and products, so they can take action and deliver an amazing experience. Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions: 1. What made…

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops…

How salesy should your newsletter be?

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages.…

Unlocking Data to Boost Customer Acquisition Efforts, Part I

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us today, retailers are still facing the same core challenges they did a decade ago: Acquisition of new customers and retention of existing customers. The most…

Encouraging Inclusion and Creativity with Mentorships

  When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like…

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised…

The Simple Question You Should ALWAYS Include in Your Emails

Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate…

New MailChimp Tools to Help with the GDPR

No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing our business for this new…

6 important survey questions restaurateurs should ask

The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer surveys give you the data you…