Think big for Small Business Saturday

Small Business Saturday falls on the Saturday after Thanksgiving, and it’s the perfect hook for your small business marketing efforts. Here’s everything you need to know about it, and how your business can participate. What is Small Business Saturday? American Express launched the first Small Business Saturday in 2010 to create buzz and demand for…

6 SEO Essentials for Travel & Hospitality Industry

Consumers are increasingly taking a self-serve approach when it comes to making purchase decisions, and it’s no different in the travel and hospitality industry. In fact, nearly half of all travelers start their planning with a search engine. So it’s no wonder that Travel SEO has become a buzzword of it’s own. Ensuring that your…

One Ridiculously Simple Email That’ll Get More People to Click Your Content

Every email marketer I’ve talked to eventually faces one problem: They struggle to consistently send emails to their subscribers. This is a big problem. Because if you don’t send regular and valuable emails, your audience will quickly become disengaged. And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually,…

Getting Ready for the GDPR

If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate…

How to create a brilliant internal newsletter

A happy employee is a productive employee, as the adage goes. To take it a step further, an informed employee is a happy employee.  Enter the internal newsletter. While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the workplace. When developed with care,…

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%. With this comes a dramatic increase in site traffic as holiday shoppers begin browsing your site to find the perfect gifts. However, while these shoppers are busy researching the best…

Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder

Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video apps. But amidst these newer channels, email marketing continues to be a relationship-building, time-saving, profit-maximizing, product-selling machine! To be successful in email marketing, you need something to write (we’ve got a free…

Featured Integrations: September 2017

Your online store contains a wealth of valuable information about your customers and their habits. And when you connect your store to MailChimp, you can use all of that information to communicate with your customers in a smarter, more personalized way. You’ll also unlock powerful features in your MailChimp account, giving you the ability to…

The 4 elements every event landing page needs

From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers. But before you can build those relationships, you must first reach your customers. Event marketing online is the key to engaging your audience and generating awareness. While most business owners lean…

Digital Marketing – Risks to Avoid

The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first. While there are risks associated with that it’s far riskier to remain status quo. If you aren’t implementing new, more personalized ways…

The 8 Most Effective Words to Use in Your Next Email

Sometimes you think you’ve done all you can to increase engagement in your emails, but it’s just not working. And you may ask yourself, “What more can I do?” Changing how you write your emails can be the key to increasing engagement. Using more effective and persuasive words, you can push your subscribers to take…

Featured Integrations: August 2017

Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do—from marketing to order fulfillment—is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers. A CRM…

Holiday Email Design: How to Stay Festive Without Losing Your Brand

As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade, sit back, and start thinking about bundling up and tossing some snowballs while jolly ol’ Saint Nick squeezes down your chimney. There is a freedom to your…

[PODCAST] Always Choosing Adventure with Jay Wong

Want to be a changemaker? Jay Wong, host of The Inner Changemaker, is a top-rated podcaster with a mission to serve purpose-driven entrepreneurs and multi-passionate creators. We met at Podfest 2017 in Orlando, FL, when Jay was a guest expert on an email marketing panel that I had the pleasure of moderating. I was quickly blown away…

Featured Integrations: July 2017

It’s important to build a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing—and it can even save you time and money. This month, we’re highlighting some analysis and management tools to…