How Long Should You Run Your A/B Test?

No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a…

4 sign-up ideas to make customers fall in love with your business

Valentine’s Day is fast approaching. While many people may be looking forward to all of the heart-shaped candies and roses that are on the horizon, as a small business owner, you can start celebrating for a different reason: The holiday is an excellent time to build your email subscriber list. Growing a contact list is…

HTML Email Design Best Practices: The 10 Golden Rules

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time. Use these as the baseline for any HTML email design or template to create engaging messages that perform well across devices and browsers.  1.…

How MailChimp’s Onboarding Has Evolved

Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord. When the program started, I was the only…

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value. It makes sense that multichannel shoppers are going to be your most valuable, but did you know they are also your most active and engaged? We studied over 1.4 million…