Introducing Push Notifications – Know When Your List Grows

You know that feeling when you get a new subscriber? Or a lot of new subscribers? It’s a great feeling. And it’s incredibly motivating. It shows that what you’re doing is working. Perhaps your new subscriber loves your content. Or, even better, they’re interested in your product or service. Either way, they opted in to…

Featured Integrations: December 2017

Holiday sales are ramping up, and while Black Friday and Cyber Monday often account for a major portion of the seasonal revenue for online sellers, there’s still plenty of time left to reach your customers and drive sales. There are a lot of other businesses vying for the same customers, so it’s important to learn…

2018 email marketing trend report

We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, but 72 percent of consumers say that they prefer to hear from businesses via email. The channel’s longevity can be ascribed to innovation:…

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message. Today’s consumers have come to expect personal and engaging messages. To meet these demands, marketers need to develop a mobile strategy that enhances marketing efforts with messages that reach consumers in the…

Introducing Click Automations in your AWeber Campaigns

Your email subscribers are distracted. Between the blogs, vlogs, tweets, snaps, chats and podcasts, not to mention the hundreds of other emails hitting the inbox, you have to battle to stand out. You have to work harder to send the right content to the right person, exactly when they need it. Not anymore. We’re excited…

Boost Holiday Sales With Our 5-Point Marketing Checklist

As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest…

Think big for Small Business Saturday

Small Business Saturday falls on the Saturday after Thanksgiving, and it’s the perfect hook for your small business marketing efforts. Here’s everything you need to know about it, and how your business can participate. What is Small Business Saturday? American Express launched the first Small Business Saturday in 2010 to create buzz and demand for…

6 SEO Essentials for Travel & Hospitality Industry

Consumers are increasingly taking a self-serve approach when it comes to making purchase decisions, and it’s no different in the travel and hospitality industry. In fact, nearly half of all travelers start their planning with a search engine. So it’s no wonder that Travel SEO has become a buzzword of it’s own. Ensuring that your…

One Ridiculously Simple Email That’ll Get More People to Click Your Content

Every email marketer I’ve talked to eventually faces one problem: They struggle to consistently send emails to their subscribers. This is a big problem. Because if you don’t send regular and valuable emails, your audience will quickly become disengaged. And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually,…

Getting Ready for the GDPR

If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate…

How to create a brilliant internal newsletter

A happy employee is a productive employee, as the adage goes. To take it a step further, an informed employee is a happy employee.  Enter the internal newsletter. While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the workplace. When developed with care,…

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%. With this comes a dramatic increase in site traffic as holiday shoppers begin browsing your site to find the perfect gifts. However, while these shoppers are busy researching the best…

Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder

Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video apps. But amidst these newer channels, email marketing continues to be a relationship-building, time-saving, profit-maximizing, product-selling machine! To be successful in email marketing, you need something to write (we’ve got a free…

Featured Integrations: September 2017

Your online store contains a wealth of valuable information about your customers and their habits. And when you connect your store to MailChimp, you can use all of that information to communicate with your customers in a smarter, more personalized way. You’ll also unlock powerful features in your MailChimp account, giving you the ability to…

The 4 elements every event landing page needs

From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers. But before you can build those relationships, you must first reach your customers. Event marketing online is the key to engaging your audience and generating awareness. While most business owners lean…