Cross-Device Targeting and Marketing: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using…

Rewarding Customer Engagement With Pre-Built Segments

When you’re a small business owner, embracing the unknown sometimes comes with the territory. But building a focused and effective marketing plan requires knowing a thing or two about your customers. That’s why Gingiber uses pre-built segments to identify their most engaged customers—the ones who open every product announcement and are interested in snagging a…

Here’s Why Email Send Times Matter a Lot

This post is the sixth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid…

The 6 most popular email templates for small businesses

You know the feeling. The deadline is coming up and you need to create a beautiful new email marketing campaign. Your computer screen stares at you, waiting for that first click or keystroke. Face it: you have writer’s block. Or, perhaps worse still, a full creative brain freeze. Where to begin? What should your email…

Making the most of your triggered emails: birthday edition

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There’s Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday! Over the years, I’ve taken note of which retailers send me birthday gifts and which just…

15 Industry Experts Share Their #1 Email List Building Tactic

Raise your hand if list building is on the top of your to-do list.  Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a non-negotiable for the modern marketer. And our industry friends agree: We asked 15 of them to share the number one list building tactic that…

A New MailChimp Record: 1.5 Billion Emails on Black Friday

Everyone knows that Black Friday and Cyber Monday are big days for sending email, but for our deliverability team, the planning starts much earlier in the year. Way back in July, we started provisioning 500 new IPs and 3 new routing servers to ensure we had the stability and delivery speed to make it through those days.…

Adding Art to Words: How emojis can brighten up your emails

We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art.  But now that New York’s Museum of Modern Art (MoMA) has acquired the original…

How to Make Your Emails Stand Out This Holiday Season

With all of the hard work you put into creating the merriest holiday email campaigns, you want nothing more than to see them succeed. (If only Santa’s workshop included a team that could help you write, design and send holiday emails…) But with all of the other holiday promotions flooding your subscribers’ inboxes, it can become…

Showcasing MailChimp Customers Through Our Sponsorships

We love helping people tell their stories, and we love finding creative projects to support. So when we have an opportunity to do both, that’s even better. Our customers’ stories are inspiring, weird, and often really funny. That’s why we put them front and center in some of our favorite publications. Crimetown Gimlet Media makes amazing…

Looking Back: 2015 Holiday Email Volume

If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. On any given day, the average email user receives approximately 123 emails in his or her inbox.  At VerticalResponse,…

A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design. Your business is fueled by a number of…