8 Powerful Email Copywriting Techniques

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind…

How We Encourage Side Hustles

When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens. It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if…

5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or…

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online. After all, a major component of that purchase was the distinctive, exclusive in-store experience. But that seems to be changing. So how are luxury brands and retailers breaking through the online barrier…

3 Simple Ways to Get Started with Action-Based Email Automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove…

Riding Through National Bike Month With Priority Bicycles

Bicycles are an important part of our culture at MailChimp. Many of our 800 employees bike to work, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day. We believe in and encourage considerate…

6 super survey questions for retail heroes

What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think about their business and products, so they can take action and deliver an amazing experience. Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions: 1. What made…

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops…

How salesy should your newsletter be?

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages.…

Unlocking Data to Boost Customer Acquisition Efforts, Part I

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us today, retailers are still facing the same core challenges they did a decade ago: Acquisition of new customers and retention of existing customers. The most…

Encouraging Inclusion and Creativity with Mentorships

  When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like…

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised…