Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong.…

Grow Your Business with MailChimp and PayPal Business in a Box

Entrepreneurs have a lot of different things to consider when they’re starting a new business. Not only do they need to sort through all of the legal requirements, manage inventory, and build a customer base, they also have to search for (and get acclimated with) tools that can help them handle the day-to-day aspects of…

Email marketing tips for educational institutions

Any school — from preschools all the way up through colleges and universities — can benefit from the power of email. Not only is email marketing a great way to attract new students, but it’s also one of the best ways to stay in touch with students, parents, faculty and staff. You can use it…

How to Keep GDPR Records of Consent for Your Subscribers

The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you must keep comprehensive records of how subscribers joined your list if you want to comply with the law. But keeping records of consent for your subscribers can seem daunting, no matter what…

Keep Your Business Sailing Smoothly While You’re on Vacation

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you…

Proven pop-up practices for different industries

If you haven’t used pop-up forms on your website, then you’re missing out on one of the best ways to build your email list. With custom Pop Ups from VerticalResponse, for example, it’s easy to collect email addresses from consumers who visit your website or Landing Pages. As time goes on, you can use that…

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs. The question becomes less about “Should we segment?” to more about “How should we segment?” or the even more critical “What will we do with those segments?” Segmentation, in its simplest form,…

8 Powerful Email Copywriting Techniques

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind…

How We Encourage Side Hustles

When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens. It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if…

5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or…

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online. After all, a major component of that purchase was the distinctive, exclusive in-store experience. But that seems to be changing. So how are luxury brands and retailers breaking through the online barrier…

3 Simple Ways to Get Started with Action-Based Email Automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove…

Riding Through National Bike Month With Priority Bicycles

Bicycles are an important part of our culture at MailChimp. Many of our 800 employees bike to work, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day. We believe in and encourage considerate…

6 super survey questions for retail heroes

What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think about their business and products, so they can take action and deliver an amazing experience. Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions: 1. What made…

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops…