How to do server-side testing for single page app optimization

Reading Time: 5 minutes Gettin’ technical. We talk a lot about marketing strategy on this blog. But today, we are getting technical. In this post, I team up with WiderFunnel front-end developer, Thomas Davis, to cover the basics of server-side testing from a web development perspective. The alternative to server-side testing is client-side testing, which…

Top 7 Ways to Build Brand Loyalty

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loyal…

How to get evergreen results from your landing page optimization

Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published…

How To Deliver Large-Scale Projects Using A Content Hub Strategy

    What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share…

How to Use Email Automation to Boost eCommerce Conversions

It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic…

Best Practices For Animated Progress Indicators

    Visibility of system status is one of the most important principles in user interface design. Users want to feel in control of the system they’re using, which means they want to know and understand their current context at any given time, and especially when a system is busy doing work. A wait-animation progress…

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion…

Facebook Ads vs. Google AdWords: Which Service Should I Use?

Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads. In a matter of minutes, you can get an advertisement in front of the right people and instantly stir up business with either advertising service. The issue, of course, is that both can…