Your frequently asked conversion optimization questions, answered!

Reading Time: 29 minutesGet answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments! The post Your frequently asked conversion optimization questions, answered! appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

Building A Simple AI Chatbot With Web Speech API And Node.js

    Using voice commands has become pretty ubiquitous nowadays, as more mobile phone users use voice assistants such as Siri and Cortana, and as devices such as Amazon Echo and Google Home have been invading our living rooms. These systems are built with speech recognition software that allows their users to issue voice commands.…

‘Get past personas’, and other takeaways from CTA Conf 17

Reading Time: 7 minutes This week, I spent two jam-packed days at Unbounce’s fourth-ever Call To Action Conference. The one-track event featured some of today’s most influential digital marketing speakers like Mitch Joel, Kindra Hall, and Rand Fishkin. The WiderFunnel team and I having a ball at the CTA Conf afterparty. Session topics ranged from…

Creating Better, Faster And More Optimized WordPress Websites

    Consumers typically have their own experiences when it comes to web hosting and their own opinions. If you search Google for reviews for any web hosting provider you’ll find dozens of results. Usually, there are a lot more negative reviews than there are positive ones. I thought I would flip that around and…

A/B Test Ideas for Fashion Ecommerce Websites

The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new technologies and strategies. Other than…

Capturing supermarket magic and providing the ideal customer experience

Reading Time: 6 minutes The customer-centric focus Over the past few years, one message has been gaining momentum within the marketing world: customer experience is king. “Customer experience” (CX) refers to your customer’s perception of her relationship with your brand—both conscious and subconscious—based on every interaction she has with your brand during her customer life…

The KPIs Every Ecommerce Marketer Must Measure for Growth

Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing…