Split Testing: Everything You Need to Know Before Running Split Tests

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you assume your audience will respond… Continue Reading Split Testing: Everything You Need to Know Before Running Split Tests

6 marketing trends set to take off in 2019

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019 The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:002018-11-07T18:51:07+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for the… Continue Reading How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview

How data visualizations enhance Executive decision making

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualizations enhance Executive decision making The post How data visualizations enhance Executive decision making appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

SmashingConf Toronto Videos

SmashingConf Toronto Videos SmashingConf Toronto Videos The Smashing Editorial 2018-10-05T18:00:35+02:002018-10-05T18:29:59+00:00 This year, many of your favorite speakers were featured at our conference in Toronto, however, things were quite different this time. The speakers had been asked to present without slides. Yep, and it was brilliant! In this pairing of videos from SmashingConf Toronto, discover sketching… Continue Reading SmashingConf Toronto Videos

The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 The post The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 appeared first… Continue Reading The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

Suffering From Analysis Paralysis? You Should See An Optimization Specialist

Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably had those deer-in-the-headlights moments once or twice, where we’ve floundered to figure out what the hell we’re looking at. Crazy Egg was built on the premise of… Continue Reading Suffering From Analysis Paralysis? You Should See An Optimization Specialist

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes…Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital The post Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital appeared first on WiderFunnel Conversion Optimization.… Continue Reading Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

Attracting Users To Evaluate Your Product

Attracting Users To Evaluate Your Product Attracting Users To Evaluate Your Product Joe Leech 2018-08-05T23:30:38+01:002018-08-07T12:41:07+00:00 (This is a sponsored article.) The entire ecosystem in which we are designing and researching the user experience is shifting and changing constantly. Traditional UX skills need to be expanded to meet the reality of the modern digital ecosystem. Understanding… Continue Reading Attracting Users To Evaluate Your Product