How to get evergreen results from your landing page optimization

Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published…

How To Deliver Large-Scale Projects Using A Content Hub Strategy

    What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share…

How to Use Email Automation to Boost eCommerce Conversions

It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic…

Best Practices For Animated Progress Indicators

    Visibility of system status is one of the most important principles in user interface design. Users want to feel in control of the system they’re using, which means they want to know and understand their current context at any given time, and especially when a system is busy doing work. A wait-animation progress…

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion…

Facebook Ads vs. Google AdWords: Which Service Should I Use?

Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads. In a matter of minutes, you can get an advertisement in front of the right people and instantly stir up business with either advertising service. The issue, of course, is that both can…

Why we are Evolving into a Conversion Optimization Platform

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the…

7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild. It’s lifestyle marketing but without the phoniness of high-concept production shoots – just compelling, evocative imagery wrapped up in…

A/B testing during the holidays: Risks and rewards

Reading Time: 6 minutes Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, a seasonal spike in traffic can help complete a test quickly — but it is important to understand how these results might be skewed. When you wait til the…