Year in review: Our top 9 experimentation articles and news of 2018

That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from…Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018 The post Year in review: Our top 9 experimentation articles and news of 2018 appeared first on WiderFunnel Conversion Optimization. Powered by…

A 4-Point CRO Checklist to Give to Your Web Designers

A beautiful website can impress anyone upon first touch. It can scream “premium” and aid greatly in company branding. But beauty and the “wow factor” alone doesn’t lead to sales. Not if your user flows and general user experience isn’t optimized properly. That just leads to a bounce. Most marketers and businesses think website aesthetics…

What Can Be Learned From The Gutenberg Accessibility Situation?

What Can Be Learned From The Gutenberg Accessibility Situation? What Can Be Learned From The Gutenberg Accessibility Situation? Andy Bell 2018-12-07T11:30:08+01:002018-12-07T10:36:51+00:00 So far, Gutenberg has had a very mixed reception from the WordPress community and that reception has become increasingly negative since a hard deadline was set for the 5.0 release, even though many considered…

Split Testing: Everything You Need to Know Before Running Split Tests

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you assume your audience will respond…

Mobile Video Optimization And Its Impact On Conversions

Mobile video optimization isn’t only about making videos play smoothly on smartphones of different screen sizes. Popular video hosting sites can help you to that end. Vimeo and Wistia even offer responsive embedded code so that you can upload videos on your landing pages or blogs without worrying about the container size. Even if your…

6 marketing trends set to take off in 2019

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019 The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:002018-11-07T18:51:07+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for the…

How data visualizations enhance Executive decision making

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualizations enhance Executive decision making The post How data visualizations enhance Executive decision making appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

SmashingConf Toronto Videos

SmashingConf Toronto Videos SmashingConf Toronto Videos The Smashing Editorial 2018-10-05T18:00:35+02:002018-10-05T18:29:59+00:00 This year, many of your favorite speakers were featured at our conference in Toronto, however, things were quite different this time. The speakers had been asked to present without slides. Yep, and it was brilliant! In this pairing of videos from SmashingConf Toronto, discover sketching…

How De Nieuwe Zaak Improved Productivity Using The VWO API

About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce solutions for retailers, wholesalers, and brands alike. They have been using VWO since 2012 to conduct A/B tests and optimize websites for many of their…

How to Get Sales Leads Online Fast (Tips for B2C)

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can increase leads, the more money…

The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 The post The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 appeared first…

Getting Started With Machine Learning

Getting Started With Machine Learning Getting Started With Machine Learning Alvin Wan 2018-09-07T14:00:26+02:002018-09-07T14:07:14+00:00 The goal of machine learning is to find patterns in data and use those patterns to make predictions. It can also give us a framework to discuss machine learning problems and solutions — as you’ll see in this article. First, we will…