Why Mason And Front-End As A Service Will Be A Game Changer For Product Development

Why Mason And Front-End As A Service Will Be A Game Changer For Product Development Why Mason And Front-End As A Service Will Be A Game Changer For Product Development Suzanne Scacca 2019-05-07T12:30:59+02:00 2019-05-07T19:56:42+00:00 (This is a sponsored article.) Take a look around at the apps and software you interact with on a regular basis.… Continue Reading Why Mason And Front-End As A Service Will Be A Game Changer For Product Development

Tactics for capturing voice of customer and building delightful digital experiences

The bottom line here is: If you’re working to become a customer-obsessed brand, part of that process has to be…Read blog postabout:Tactics for capturing voice of customer and building delightful digital experiences The post Tactics for capturing voice of customer and building delightful digital experiences appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study)

How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) Robert Aboukhalil 2019-04-05T12:00:29+02:00 2019-04-07T19:35:49+00:00 If you haven’t heard, here’s the TL;DR: WebAssembly is a new language that runs in the browser alongside JavaScript. Yes, that’s right. JavaScript… Continue Reading How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study)

[eBook] The Advanced Guide To Scaling A Conversion Optimization Program

It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after… Continue Reading [eBook] The Advanced Guide To Scaling A Conversion Optimization Program

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization. Powered by… Continue Reading How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Biometrics And Neuro-Measurements For User Testing

Biometrics And Neuro-Measurements For User Testing Biometrics And Neuro-Measurements For User Testing Susan Weinschenk 2019-03-07T12:00:20+01:00 2019-03-07T19:34:15+00:00 (This article is sponsored by Adobe.) So it’s time to test the latest version of your app with users. You schedule your first user testing session. The participant enters the room; your lab partner puts velcro on the participant’s… Continue Reading Biometrics And Neuro-Measurements For User Testing

Insights From eCommerce CRO Apex Predators: Booking.com

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across 75 countries and 43 languages in under an hour. A/B tests that cover a span of 1.2 million hotels, homestays, and inns—if ever there was an organization that bleeds CRO… Continue Reading Insights From eCommerce CRO Apex Predators: Booking.com

6 Personalization Techniques That Will Boost Your Conversion Rate

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost… Continue Reading 6 Personalization Techniques That Will Boost Your Conversion Rate

How customer-obsessed brands are pulling ahead in the emotion economy

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How People Make Decisions

How People Make Decisions How People Make Decisions Susan Weinschenk 2019-02-07T13:30:37+01:002019-02-07T19:03:58+00:00 (This article is sponsored by Adobe.) Kelly’s in charge of choosing IT cloud services at her company. She has signed the company up for a chatbot service, and has had the “Pro” level service (not the “Free” or “Standard”) for two years. It’s time… Continue Reading How People Make Decisions