The Most Annoying Things About Brands’ Content

What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs Powered by WPeMatico

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead… Continue Reading Applying Effective Email Marketing to Assist Your Customer’s Journey

How to Ensure Compliance for Companywide Content

Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs Powered by WPeMatico

Why Testimonials Are B2B Companies’ Most Important Marketing Tool

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs Powered by WPeMatico

Feed Google Lots of E-A-T to Build Your Website’s Credibility

Transcript Hi, I’m Seth Nickerson with Vertical Measures and today we’re talking about E-A-T. Hungry? Let’s jump in. What is Google E-A-T? E-A-T is an acronym for EXPERTISE, AUTHORITY and TRUST. It’s received more attention recently because SEO experts determined Google was placing more emphasis on this aspect of its ranking algorithm. E-A-T is just… Continue Reading Feed Google Lots of E-A-T to Build Your Website’s Credibility

Five Reasons Your Marketing Messages Aren’t Hitting the Spot, and How to Make Sure They Do

A lot of marketing directors are constantly tweaking their messaging–because it just isn’t doing what they want it to do. And it’s not easy to fix… with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let’s … Read the full article… Continue Reading Five Reasons Your Marketing Messages Aren’t Hitting the Spot, and How to Make Sure They Do

How Much Does Digital Marketing Really Cost? (And How Much Should You Spend?)

The answer to this question is a simple, “It depends,” but we know that’s never helpful. So, let’s dig a little deeper with a few other questions to find the answer. Questions like: Are you in a mature industry? A new niche? A very competitive category? **This is an excerpt from the complete guide for… Continue Reading How Much Does Digital Marketing Really Cost? (And How Much Should You Spend?)

The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that… Continue Reading The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content

The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that… Continue Reading The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors