How Frequently Businesses Publish Content

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size. Read the full article at MarketingProfs Powered by WPeMatico

5 Key Tactics For Marketing To Millennials

  At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are millennials. After all, there are more than 80 million millennials in America right now and they outnumber baby boomers. But marketing to millennials is different than traditional marketing, so…

Five Common SEO Mistakes That Content Marketers Make

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. Read the full article at MarketingProfs Powered by WPeMatico

How to Develop and Grow a Successful Podcast

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from…

Six Ways Content Marketers Can Use Audio Marketing

People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand. Read the full article at MarketingProfs Powered by WPeMatico

Content Writer vs. Copywriter: What’s the Difference?

When it’s time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We’ll explain all the differences (and similarities!) so you can hire the writer that’s right for your project. Read the full article at MarketingProfs Powered…