Making Google Data Studio Free for Everyone

Today, Google’s mission to organize the world’s information and make it universally accessible and useful is even more relevant and broad reaching. And last year’s launch of both free and enterprise versions of Data Studio, a new dashboarding and reporting tool, is a testament to our commitment to this vision. Over the past 9 months…

Does dwell time really matter for SEO?

What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain…

6 tools for a better, smarter social media influencer campaign

Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If…

Falling in Love With Measurement

Why aren’t more marketers measuring their campaigns?  If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: “It’s complicated.” They’ve been sitting at the same table at lunch, there’s been some small talk in the hall … but they haven’t really gotten comfortable together. Which is a shame, because these…

Inclusive marketing: the need to remove binary data

Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the…