From basecamp to summit: Achieving new heights with Google Marketing Platform Partners

Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the… Continue Reading From basecamp to summit: Achieving new heights with Google Marketing Platform Partners

Facebook’s ‘Clear History’ could be a boon for organic search marketing

Dubbed “Clear History,” a Facebook Newsroom post by vice president and chief privacy officer Erin Egan said that the upcoming feature will “enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your… Continue Reading Facebook’s ‘Clear History’ could be a boon for organic search marketing

Introducing the Google Analytics Sample Dataset for BigQuery

The Google Analytics integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze unsampled analytics data in seconds through BigQuery, a web service that lets developers and businesses conduct interactive analysis of big… Continue Reading Introducing the Google Analytics Sample Dataset for BigQuery

A guide to the standard reports in Google Analytics: Audience reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you… Continue Reading A guide to the standard reports in Google Analytics: Audience reports

A guide to the standard reports in Google Analytics: Real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your… Continue Reading A guide to the standard reports in Google Analytics: Real-time reports

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available

In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we’re introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. leads, opportunities) can… Continue Reading Integration of Salesforce Sales Cloud to Google Analytics 360 is now available