How to reduce your site’s bounce rate

Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it (i.e. they ‘bounce’ off the page). However, like anything in SEO or digital marketing,…

Introducing the Google Analytics Sample Dataset for BigQuery

The Google Analytics integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze unsampled analytics data in seconds through BigQuery, a web service that lets developers and businesses conduct interactive analysis of big…

A guide to the standard reports in Google Analytics: Audience reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you…

More reasons to get started with Google Optimize

With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new…

A guide to the standard reports in Google Analytics: Real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your…

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available

In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we’re introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. leads, opportunities) can…

How to set up ecommerce tracking in Google Analytics

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the…

How to Turn Your Team’s Data Curiosity into Results

As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps. Many people on your team might also have these “what if”…

Get the most out of Data Studio Community Connectors

Data Studio Community Connectors enable direct connections from Data Studio to any internet accessible data source. Anyone can build their own Community Connector or use any available ones. Try out the new Community Connectors in the gallery We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: DataWorx,…

Better A/B Testing with Firebase

Earlier this year, the Google Optimize and Firebase teams worked together to bring A/B testing functionality to Firebase. Last week, at the Firebase Dev Summit, we announced that A/B testing is now available in beta to all app developers.This post originally appeared on The Firebase Blog. Announcing Better A/B Testing with Firebase  If you’re like…

Beyond Google Analytics: 10 SEO analytics and reporting tools

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available…

Get Your Data House in Order: Our Checklist for Useful Marketing Data

Every organization has unique data needs, but leading organizations have one thing in common: They expect data to be useful. In fact, marketing leaders are 127% as likely as the mainstream to say that their data and analytics strategy is useful for decision-making at all levels.1 We shared more insights about usefulness — and other…

Google Data Studio: quicker and broader access to data

Over the past 6 months we’ve launched over 25 new features in Google Data Studio including: making the product free and available globally, adding support for PostgreSQL and MySQL, and providing many new report layout options. Overall feedback has been great! Now we’re adding new features to make it quicker to access your data. Community…

Google Analytics: Misunderstandings that hold marketers back

Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has…

Google Data Studio: New Feature Roundup

The Data Studio team is constantly working on new features to improve the user experience for both report creators and viewers! In this blog post we’ll highlight some recent launches that you may have missed. Filter controls: search Filters give report viewers a powerful way to slice data by specific segments. But filters with hundreds or…