9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…

The Featured Snippet vs. The Knowledge Panel

In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to keep up with how SEO […]…

An SEO’s survival guide to Single Page Applications (SPAs)

SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from…

Google Search Trends: How Results Pages Are Evolving

Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs Powered by WPeMatico

How Mobile-First Indexing Disrupts the Link Graph

Posted by rjonesx. It’s happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn’t available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense…

6 Brilliant Facebook Campaigns (& Why They Worked)

If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should we totally give up…

7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech…

Customer Experience For The Win #FTW

I had the opportunity to keynote UNITE by Satmetrix recently on the topic of experience design for modern customers. Leading up to the event, I joined the team on a podcast to discuss the topic in-depth. I share it with you here in the hopes that it will help you. Capture the heart, mind and…

Tanzania imposes strict social media regulations to stop ‘moral decadence’

Tanzania has finally signed into law their eyebrow-raising new regulation that will govern social media and blogging. The regulation known as the Electronic and Postal Communications (Online Content) Regulations 2017, was initially published by the Tanzania Communications Regulatory Authority (TCRA) and came into effect during March 2018. Among some interesting laws as stated in the regulation is…

Twitter endorses the Honest Ads Act

The Honest Ads Act, a recently introduced piece of legislation that would require large social platforms to keep more diligent records about who is buying political advertisements, now has endorsements from two Silicon Valley giants. Twitter endorsed the Honest Ads Act in a series of tweets on its public policy account this afternoon, saying that t…Read…

Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica.  Check Facebook Starting Monday Morning Starting on the morning of Monday, April 9, 2018 when you first open…