Three Brand Storytelling Misconceptions That Are Holding You Back

Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul…

Picking the Right Social Media Platforms for Your Business

Small businesses once left all of their marketing to professionals. Money was exchanged, marketers placed ads in newspapers and sent direct copies to a consumer’s mailbox. But in today’s digital world, a lot of small business owners want to take control of one form of marketing: social media. This is the medium in which you…

IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn…

Social media in the midterms, e-waste culture, Amazon’s new headquarters: A tech news breakdown — Technically Speaking

In this episode of Technically Speaking with Michael Nuñez, we analyze how Techtober hype feeds into holiday gadget shopping and increasing e-waste culture, unregulated election meddling via social media platforms, and Amazon’s media stunt to find a home for its new HQ2. Read more… More about Amazon, Mashable Video, Social Media, E Waste, and Standalone…

Weekend Favs November 10

Weekend Favs November 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Is Our Job to Make Our Job Obsolete?

Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.” That master of inspirational communications was on to something. He seemed to…

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have…

A World Beyond Keyboards

On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There will be keyboards, but we’ll interact in a lot of…