6 Tips for Using Instagram for Business

Are you Instagram-curious but unsure how to build and leverage a brand profile that makes your brand enticing to a new market? Getting started is fairly simple, but there are things you can do to make your efforts pay off faster. If you already have a Twitter handle, try to keep the same name when you sign…

YouTube Growth: Audience and Subscriber Numbers Are Rising

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci. Watch…

Is Europe closing in on an antitrust fix for surveillance technologists?

The German Federal Cartel Office’s decision to order Facebook to change how it processes users’ personal data this week is a sign the antitrust tide could at last be turning against platform power. One European Commission source we spoke to, who was commenting in a personal capacity, described it as “clearly pioneering” and “a big deal”,…

How to Rank (and Convert) with Landing Page SEO

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a…

Weekend Favs February 9

Weekend Favs February 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Use this Research-backed Landing Page Template for Your Next Offer Page

After running thousands of a/b tests across hundreds of different companies in our research services program, we’ve seen significant patterns emerge. These patterns have led to some helpful tools like our conversion heuristic and our design of experiments planning method. But they have also led to several page templates we use regularly to achieve wins…

7 Smart Strategies to Take Your Social Media to the Next Level

This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand out as being worthwhile investments to drive results in your social media campaigns for 2019. 1. Martech Integration. Social is…

Best WordPress Backup Plugin – (Review Updated For Winter of 2019)

Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. In addition to missing out on website traffic and sales, you also lost your databases and website content. Now what? You…

15 Ways to Be a Wiser Content Marketer

It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better…. Continue Reading The post 15 Ways to Be a Wiser Content Marketer appeared first on Copyblogger. Powered by WPeMatico

Why Your Company Needs to Understand Memes

This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own…

Feed Google Lots of E-A-T to Build Your Website’s Credibility

Transcript Hi, I’m Seth Nickerson with Vertical Measures and today we’re talking about E-A-T. Hungry? Let’s jump in. What is Google E-A-T? E-A-T is an acronym for EXPERTISE, AUTHORITY and TRUST. It’s received more attention recently because SEO experts determined Google was placing more emphasis on this aspect of its ranking algorithm. E-A-T is just…