The Power of Employee Advocacy for Marketing Teams [Infographic + Video]

A powerful strategy and program that many large and enterprise companies are exploring is employee advocacy. The concept of employee advocacy centers on employees sharing about their company, their jobs, work culture and professional interests on social media. Said differently, it is about companies equipping and encouraging their employees to become brand advocates. A program… Continue Reading The Power of Employee Advocacy for Marketing Teams [Infographic + Video]

How to Add Landing Page Services to Your Agency Offering (and Price Them)

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do… Continue Reading How to Add Landing Page Services to Your Agency Offering (and Price Them)

Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too… Continue Reading Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Powered by WPeMatico