Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do…

WhatsApp launches for KaiOS-powered JioPhone devices in India

WhatsApp is is now available for JioPhone devices in India, which run on the Linux-based mobile operating system KaiOS. The Facebook-owned messaging app has been available for iOS and Android device pretty much since its inception, but in recent years the company has been gradually winding down support for other platforms, including BlackBerry, Nok…Read More…

Should Seasonal Content Be a Part of Your Strategy?

Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed as inherently more valuable than seasonal content, because it stays relevant far longer, therefore yielding more value for the same…

How to Promote Your Blog Posts With Facebook Dynamic Ads

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign. Why Use Facebook Dynamic Ads for Blog Promotion? You may…

260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift

The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people. Sarah describes how a…

Weekend Favs September 8

Weekend Favs September 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down by TopRank Marketing CEO Lee Odden at Content Marketing World, is quite straightforward. For modern marketers, it’s also absolutely critical. Content + Influence = Confluence Given the setting where…

What Smartphone Users’ Mobile Mindset Means for Brands

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough.…

How to Improve Your Click Through Rates with Emojis

Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World…

How to Earn More Customers

As I plow through the writing for my tenth book, Be Where They Are. Go Where They’re Going, what I’m most concerned with doing is helping you best understand what customers want these days when it comes to content marketing and customer experience overall. Companies must evolve and adapt from the past few years of…