Epic Content Marketing (Or, 5 Practical Ways to Write Epic Shit)

We hear often about the ever-decreasing attention span: Millenials need 5 second ads to keep their attention. The human attention span at 8 seconds, down 4 seconds since 2000. We have less attention than goldfish. Thankfully, we know that’s complete garbage for two reasons: The BBC thoroughly debunked it. We need only look in the…

8 Important Admin Tasks to Do When Launching a New Blog

The post 8 Important Admin Tasks to Do When Launching a New Blog appeared first on ProBlogger. When you launch a new blog (especially if it’s your first), there’s so much to do it can feel overwhelming. Having spent so much time and effort selecting your theme, pre-writing posts, and maybe even setting up your email list, you probably just…

800,000 Followers and Still Working Day Jobs (FS284)

Can losing your job be the best thing to happen to you? How do you convert social media followers to website traffic? Once you have a big social media audience is selling a product or service easy? These are the questions we are fielding today from our Fizzle Forums in the round up! Although quite…

How Brands Integrate Content on their eCommerce Category Pages

One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience.… The post How Brands…

Link building in 2018 (and beyond): 6 techniques that work

Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been. In fact, I will make bold to say that link building…

Tips to Optimize Your Results for Voice Search [Infographic]

Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I’ll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs Powered by WPeMatico

Facebook advertising cost: Everything you need to optimize your ROI

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as…

Why Surprise and Delight is an Ineffective Word of Mouth Strategy

There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one…